Match Group

Performance Marketing Manager (Tinder)

Seoul, South Korea

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, AI & Machine LearningIndustries

Requirements

Candidates should possess a Bachelor's degree or equivalent practical experience, along with a minimum of 6 years of proven experience in digital marketing as a Performance Marketing Specialist or similar role. They must be comfortable working with analytics, attribution, and measurement systems, demonstrating a strong data-driven mindset and solid interpersonal skills. Mandatory language proficiency includes spoken and written English and Korean.

Responsibilities

The Performance Marketing Manager will partner with Tinder APAC to lead performance marketing campaigns, optimize campaign performance to meet business objectives, and stay informed regarding new tools, partners, tactics, and market trends to discover new growth opportunities. They will communicate with stakeholders, make recommendations based on key insights from campaign performance, and be comfortable with a culture of always-on testing and learning, including the rapid application of business signals into strategy, planning, and content iteration.

Skills

Analytics
Data-Driven
A/B Testing
Korean
English
Digital Marketing
Performance Marketing
Attribution
Measurement

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Key Metrics

Dallas, TexasHeadquarters
1986Year Founded
$400MTotal Funding
IPOCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance
Charitable Matching Program
Retirement Matching Funds
Training and Education Allowance
Performance Bonuses
Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.
Privacy concerns and data breaches could impact reputation and operations.
Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.
The company generates revenue through subscription, transaction, and advertising models.
Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.
Growing trend of VR integration offers immersive dating experiences.
Rising demand for niche platforms caters to specific interests and communities.

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