Performance Marketing Manager (Remote)

United States

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$130,000 – $145,300Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, HealthcareIndustries

Requirements

Candidates must possess 5+ years of marketing experience, with at least 3 years focused on managing paid social campaigns. Hands-on media buying experience is essential, along with a demonstrated ability to drive growth through marketing channels. Proficiency in analyzing data from various systems, including ad platforms, site analytics, BI tools, and CRMs, is required. Experience collaborating with cross-functional teams such as creative, web, lifecycle, analytics, and finance is also necessary. Preferred qualifications include experience with additional paid channels like YouTube, programmatic, podcast, or direct mail, 2+ years in a high-growth startup environment, and experience in the healthcare, mental health, or other highly regulated sectors.

Responsibilities

The Performance Marketing Manager will own existing paid social efforts, developing audience and creative strategies to expand into additional social and other performance channels. This role involves working closely with internal creative, web, lifecycle, analytics, and operations teams, as well as external agency and vendor partners. The manager will be comfortable with ambiguity, possess strong data analysis skills, and be an effective collaborator.

Skills

Paid social

Programmatic advertising

Performance marketing

Audience strategy

Creative strategy

Data analysis

Media buying

Growth marketing

Cross-functional collaboration

Ad platforms

Site analytics

BI tools

CRMs

Rula

Telehealth platform for mental health services

About Rula

Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.

Los Angeles, CaliforniaHeadquarters

2019Year Founded

$107.9MTotal Funding

SERIES_BCompany Stage

Enterprise Software, HealthcareIndustries

201-500Employees