[Remote] Senior Manager, Partner Marketing at Benepass

Miramar, Florida, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Experience in partner marketing, preferably in a fintech or HR tech space
Proven track record of success in developing and executing co-marketing programs
Strong understanding of marketing strategy and execution
Excellent communication and project management skills
Ability to work in a fast-paced environment and adapt to changing priorities
Experience with cross-functional collaboration and stakeholder management

Responsibilities

Own marketing strategy and execution for Strategic Alliances, our highest-impact partner channel
Build scalable co-marketing programs across webinars, content, email, partner toolkits, and field activations
Develop messaging and enablement materials that brokers use in employer conversations
Increase partner engagement, education, and influence within our top alliance relationships
Support co-marketing and partner activation for Benepass’s existing enterprise HCM partnership
Collaborate with Strategic Alliances and Product Marketing to ensure consistent, compelling positioning within the HCM ecosystem
Drive awareness and adoption of co-marketed programs within target accounts
Support vendor + affiliate partnerships that power Benepass’s Explore module
Produce co-marketing campaigns, category education, and B2C-style activation programs
Develop scalable vendor/affiliate partnership frameworks to grow engagement and incremental revenue opportunities
Drive the role’s core KPI: partner-sourced and partner-influenced pipeline creation
Build visibility, reporting, and analytics around partner program performance
Work with Marketing, Strategic Alliances, and Sales leadership to convert alliance activity into pipeline
Partner closely with Marketing, Strategic Alliances, Sales, Business Development, Customer Success, and Senior Leadership

Benepass

Platform for managing employee benefits efficiently

About Benepass

Benepass helps companies manage and distribute employee benefits efficiently and in a personalized manner. It operates in the employee benefits market, offering services such as health and wellness programs and professional development funds. The main product is a versatile benefits platform that includes virtual and physical cards, as well as mobile wallets, allowing employees to access and manage their benefits easily. Employers can customize the platform to set rules for contributions and eligibility. Benepass generates revenue through a B2B model, charging companies for access to its services, and partners with financial institutions for secure transactions. A key differentiator is its user-friendly mobile app and responsive customer service, which enhance the employee experience. The goal of Benepass is to improve how companies take care of their employees, boosting morale and productivity.

New York City, New YorkHeadquarters

2019Year Founded

$33.3MTotal Funding

EARLY_VCCompany Stage

Consumer Software, Enterprise Software, FintechIndustries

51-200Employees

Benefits

Healthcare: We pay $430 per month toward your health insurance and fully cover dental and vision. You also get membership to OneMedical, Teladoc and Talkspace

Flexible, autonomous work: We’re remote first so live where you’re most happy. We come together in-person as a team 3-4 times per year.

Benepass perks: $500 to set up your home office, $100 per month for wellness, however you define it, $150 per month for home internet and cell phone, $150 per month for co-working

Risks

Benebot's AI tool may face data privacy and compliance challenges.

$20 million funding round increases pressure to scale and meet investor expectations.

Competitive landscape intensification could impact Benepass's market share.

Differentiation

Benepass offers a versatile platform with virtual and physical cards and mobile wallets.

The company integrates AI with 'Benebot' for enhanced benefits education and administration.

Benepass provides a user-friendly mobile app and responsive customer service for employees.

Upsides

Increased demand for personalized benefits solutions positions Benepass for growth.

AI integration in benefits platforms is a significant trend Benepass is capitalizing on.

Remote work models boost demand for flexible benefits, aligning with Benepass's offerings.

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