Partner Marketing Manager at Akita Software

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, SaaS, FinanceIndustries

Requirements

4–6 years’ experience in partner, channel, or alliance marketing within B2B SaaS or technology
Strong track record of building and executing joint go-to-market campaigns
Strong commercial acumen with experience in pipeline management and reporting
Excellent relationship management and collaboration skills
Ability to translate partner needs into joint demand generation opportunities
Creative thinker with strong execution discipline

Responsibilities

Elevate the partner marketing function to be a strategic growth driver – focusing on pipeline creation, joint demand generation, and intentional planning with partners
Define and execute partner marketing cross-channel campaigns that align with Aptitude’s growth priorities and deliver measurable impact
Drive measurable partner-sourced pipeline contribution and reporting on impact
Build compelling joint value propositions and messaging with partners
Design and deliver co-marketing campaigns (events, content, digital, ABM) that generate leads and opportunities
Strengthen partner enablement with tailored content, playbooks, and training
Develop trusted relationships internally and externally to ensure joint success
Balance partner priorities with Aptitude’s growth objectives
Act as a connector between sales, product, and marketing teams
Innovate in how partnerships are leveraged to create demand and credibility

Skills

Partner Marketing

Demand Generation

ABM

Co-Marketing

Campaign Management

Content Marketing

Events Marketing

Digital Marketing

Pipeline Generation

Partner Enablement

Go-to-Market Strategy

Akita Software

API observability and service mapping tools

About Akita Software

Akita Software provides tools for API observability and service mapping, helping businesses visualize and manage the interactions between their software services. This allows companies to quickly identify and resolve issues without needing extensive manual documentation. The platform is particularly beneficial for tech professionals like developers and security engineers who maintain complex service ecosystems, especially in environments using microservices architectures. Akita operates on a subscription-based model, where clients pay for continuous monitoring and mapping of their API interactions. This service helps clients catch cross-service issues faster and understand root causes without manual inspection. By simplifying API management and improving service reliability, Akita aims to support tech companies in streamlining their operations.

San Mateo, CaliforniaHeadquarters

2018Year Founded

$4MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1-10Employees