Partner Marketing Manager at Impossible Foods

Hamburg, Hamburg, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Computing, TechnologyIndustries

Requirements

Strong understanding of branding with excellent written and verbal communication skills and strong attention to detail
Good understanding of social media and digital marketing, including online events
Comfort with understanding and interpreting marketing performance reports and communicating their results
Demonstrated writing and storytelling expertise
A track-record of building measurable marketing programs that deliver against bold business goals
Ability to travel and highly organized
B2B SaaS experience is essential, with experience or understanding of our core market being a plus
Professional fluency in English and German
Experience in marketing, particularly in partner and solutions marketing, gained at an IT or Tech organization

Responsibilities

Act as the main interface between partner sales and marketing teams
Maintain positive and productive relationships with key partners
Work with partner managers to create GTM plans that generate market awareness and drive opportunities with and through the channel
Actively promote partner engagement with awareness activities such as content, events, and campaigns
Coordinate the development of partner-focused sales enablement content and sales collateral for joint solutions
Evaluate the performance of partner marketing programs and recommend improvements
Track leads generated from partner events

Skills

Partner Marketing

Solutions Marketing

GTM Planning

Content Creation

Event Coordination

Campaign Management

Channel Partnerships

Sales Enablement

Impossible Foods

Produces plant-based meat and dairy alternatives

About Impossible Foods

Impossible Foods creates plant-based alternatives to meat, dairy, and fish, aiming to improve the global food system. Their products, like the Impossible™ Burger, are designed to replicate the taste and texture of traditional animal products using specific plant ingredients. This approach allows them to cater to meat lovers while promoting sustainability. Unlike many competitors, Impossible Foods focuses on understanding consumer preferences and using science to create products that deliver similar experiences to eating meat. The company's goal is to secure a sustainable future by reducing reliance on animal agriculture.

Redwood City, CaliforniaHeadquarters

2011Year Founded

$1,823.5MTotal Funding

LATE_VCCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Paid mission days - Get paid to spend two days a year reconnecting with our mission! Spend it in nature or team up with colleagues to serve local communities and contribute to the greater good.

Generous time off policy - We offer 4 weeks paid time off, 10 paid holidays, and 2 floating holidays, so you’ll be able to take the time you need to relax and recharge.

Health & wellness - To keep your body and mind healthy, we offer premium medical coverage, emotional support resources, and access to a fitness center at our Redwood City Headquarters

Generous equity package - We offer meaningful ownership in our company so all employees can share in Impossible Foods’ success.

Financial security - To help you feel financially supported, no matter what the future holds, we offer 401k plans, life insurance, and disability insurance.

Commuter benefits - Save hundreds per year on commuter fees.

Risks

Consumer skepticism towards GMOs may affect acceptance of Impossible Foods' heme protein.

The plant-based meat market is experiencing a slowdown in growth.

Intellectual property vulnerabilities are highlighted by the settlement with Motif FoodWorks.

Differentiation

Impossible Foods uses heme protein to mimic meat's taste and texture.

The company focuses on plant-based substitutes for meat, dairy, and fish products.

Impossible Foods launched the first in-person dining experience in Chicago in 2023.

Upsides

Impossible Foods secured $500 million in new funding, boosting financial stability.

The company expanded its retail line with new products, including Disney-themed nuggets.

Impossible Foods' partnership with Whole Foods Market increases product accessibility.

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