Partner Acquisition Manager - German at ActiveCampaign

Dublin, County Dublin, Ireland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing TechnologyIndustries

Requirements

Fluent in German
5+ years of solution channel sales and/or partner management experience working in complex sales-cycles with demonstrated ownership of territory and account management, preferably within SaaS & Marketing Technology
Experience with self generation of pipeline through close
High level of urgency, ownership, and strong time management skills
Positive attitude and willingness to try new things, strong work ethic and self motivation
Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems
Track record of consistent over-achievement of quotas & revenue goals
Passion for building long lasting customer relationships and working cross-functionally within a diverse team to deliver outstanding results
Strong business acumen demonstrated in written and verbal communication skills
Highly coachable and keen sense of self awareness
Advanced wide-ranging experience within the marketing technology industry, in a partner or channel role, using in-depth professional knowledge to drive specific commercial outcomes

Responsibilities

Research the market in the designated territory (DACH region) to identify target companies who would be an ideal fit for the ActiveCampaign partner/channel program
Evaluate individual companies across specific criteria to judge compatibility and potential for partner performance (number of employees, number of customers in the install base, earnings per year, size in the program of a given competitor)
Establish and develop contact with high-fit potential partners which could include Agencies, Consultants, IT Resellers, VAR’s, software and white-label companies
Lead with commercial teaching to discuss joint offers and joint opportunities, develop a joint GTM strategy and plan the execution
Convert potential partners into our official Partner Program
Guide the partner to define an initial target list of customers and ensure they are able to position the solution/platform successfully in the marketplace
Set up the new partners to successfully grow, guiding them through the Onboarding process, the certified consultant program, helping them to navigate and sell using the partner tool set, and coaching them commercially
Be the liaison between the Partner and ActiveCampaign - engaging the key internal stakeholders and teams to handle the Partners' needs to succeed (Customer Org, Engineering, Marketing etc)
Drive the activation motion with the partners in a 12-month window
Collaborate with our Partner Growth team
Cross-functional interaction with internal teams to enhance and develop processes related to partner acquisition
Build and maintain an accurate pipeline and forecast of all activity, opportunities, and revenue
Maintain an in-depth understanding of company products, industry trends, and competitive landscape
Responsible for the full partner recruitment cycle from initial outreach, pipeline generation, signing new partners, onboarding, and channel revenue generation
Identify, convert and activate new promising partners for ActiveCampaign in the DACH region

Skills

Key technologies and capabilities for this role

Market ResearchPartner RecruitmentPipeline GenerationPartner OnboardingGTM StrategyChannel SalesSales CoachingCommercial Teaching

Questions & Answers

Common questions about this position

What experience is required for the Partner Acquisition Manager role?

Candidates need 5+ years of solution channel sales and/or partner management experience in complex sales cycles, preferably in SaaS and Marketing Technology, with demonstrated ownership of territory and account management, plus experience with self-generating pipeline through close.

Is fluency in German required for this position?

Yes, fluency in German is required.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Partner Acquisition Manager position?

A strong candidate will have a high level of urgency, ownership, strong time management skills, a positive attitude, willingness to try new things, a strong work ethic, self-motivation, and the ability to align technology solutions to complex needs, along with advanced experience in the marketing technology industry.

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

ActiveCampaign offers a platform that helps businesses automate and personalize their customer interactions by integrating sales, marketing, and customer service functions. The platform includes tools for email marketing, customer relationship management (CRM), and marketing automation, along with pre-built automation templates for quick setup. ActiveCampaign stands out from competitors by focusing on a wide range of industries and providing tailored automation solutions. The company's goal is to enhance customer engagement and support business growth through effective automation.

Chicago, IllinoisHeadquarters

2003Year Founded

$350.2MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Mental Health Support

Professional Development Budget

Home Office Stipend

Sabbatical Leave

Risks

Increased competition from Mailchimp and Constant Contact may pressure pricing.

Integration with OneSignal raises potential data privacy concerns.

Expansion into new markets like Poland requires significant investment and resource management.

Differentiation

ActiveCampaign offers 800+ pre-built automation for diverse business needs.

The platform integrates sales, marketing, and customer service for seamless customer interactions.

ActiveCampaign HQ provides tailored solutions for franchise and multi-location businesses.

Upsides

Integration with OneSignal enhances push notification capabilities for better customer engagement.

New executive team members bring proven martech experience, driving strategic growth.

Expansion into Krakow taps into local technical expertise, strengthening global operations.

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