Sr. Manager of Paid Media
Everyday Robots- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess 4-5 years of hands-on media buying experience specifically with Meta and TikTok, demonstrating a proven track record of successfully managing budgets ranging from $100,000 to $250,000 per month. Strong analytical skills, including experience utilizing Google Analytics and Shopify, are required, alongside excellent communication and collaboration abilities to thrive in a fast-paced environment while maintaining meticulous attention to detail.
The Paid Social Media Buyer will oversee and optimize paid social campaigns across Meta and TikTok, analyzing performance data to develop strategic insights and growth opportunities. They will collaborate with creative teams to brief and refine ad content, communicate updates and strategic recommendations to clients, and ensure seamless campaign execution, including data architecture setup.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.