Propel

Paid Social Media Buyer

Argentina

$100,000 – $250,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess 4-5 years of hands-on media buying experience specifically with Meta and TikTok, demonstrating a proven track record of successfully managing budgets ranging from $100,000 to $250,000 per month. Strong analytical skills, including experience utilizing Google Analytics and Shopify, are required, alongside excellent communication and collaboration abilities to thrive in a fast-paced environment while maintaining meticulous attention to detail.

Responsibilities

The Paid Social Media Buyer will oversee and optimize paid social campaigns across Meta and TikTok, analyzing performance data to develop strategic insights and growth opportunities. They will collaborate with creative teams to brief and refine ad content, communicate updates and strategic recommendations to clients, and ensure seamless campaign execution, including data architecture setup.

Skills

Meta
TikTok
Media Buying
Performance Analysis
Google Analytics
Shopify
Campaign Optimization
Data Analysis
Client Communication
Creative Collaboration

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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