Paid Search Manager / Performance Marketing Manager at Pylon

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B SaaS, Performance MarketingIndustries

Requirements

3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months)
Demonstrated expertise of Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies
Track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics
Strong analytical skills - data-driven and detail-oriented
Excellent written communication skills
Prior experience at an ads agency or as a freelancer is a plus
Bonus: Experience with LinkedIn Ads or other B2B paid channels

Responsibilities

Own planning and execution of all paid search campaigns on Google Ads, driving efficient scaling while maintaining lead quality and ROAS targets
Manage full-funnel optimization from awareness to high-intent campaigns, ensuring accurate conversion tracking through to qualified Salesforce leads
Conduct regular search term analysis, negative keyword optimization, and impression share monitoring to maximize budget efficiency
Stand up and optimize ad landing pages to improve conversion rates
Collaborate with sales on lead quality feedback and optimize towards pipeline and revenue metrics
Build reporting on campaign performance and growth opportunities

Skills

Key technologies and capabilities for this role

Google AdsPerformance MaxDemand GenSmart BiddingPPCSearch Term AnalysisNegative Keyword OptimizationROASSalesforceLanding Page OptimizationCampaign ReportingLinkedIn Ads

Questions & Answers

Common questions about this position

What experience is required for this Paid Search Manager role?

Candidates need 3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months), demonstrated expertise in Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies, and a track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics.

What skills make a strong candidate for this position?

Strong analytical skills (data-driven and detail-oriented), excellent written communication skills, and prior experience at an ads agency or as a freelancer are highly valued, along with bonus experience in LinkedIn Ads or other B2B paid channels.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the main responsibilities in this Performance Marketing Manager role?

Responsibilities include owning planning and execution of Google Ads campaigns, managing full-funnel optimization, conducting search term analysis and negative keyword optimization, optimizing ad landing pages, collaborating with sales on lead quality, and building performance reporting.

Pylon

Digital mortgage integration platform for businesses

About Pylon

Pylon Lending provides a digital mortgage infrastructure that allows businesses to integrate mortgage services into their products efficiently. Their platform offers APIs and pre-built UI components, enabling clients, mainly in the financial and real estate sectors, to embed a complete digital mortgage experience with minimal coding. Unlike traditional mortgage services that require extensive infrastructure, Pylon offers a customizable Software Development Kit (SDK) that covers the entire mortgage origination process, from application to closing. This approach helps clients save time and reduce costs. Pylon's goal is to simplify the mortgage process for businesses, allowing them to launch new mortgage products quickly while enhancing customer satisfaction.

New York City, New YorkHeadquarters

2022Year Founded

$8.3MTotal Funding

SEEDCompany Stage

Fintech, Financial ServicesIndustries

11-50Employees

Benefits

Medical, vision & dental

Unlimited PTO

Hardware allowance

Annual off-sites

Risks

Increased competition from fintech companies could erode Pylon's market share.

Potential regulatory changes may require costly adjustments to Pylon's platform.

Reliance on Citi's trading desk for liquidity poses partnership risk.

Differentiation

Pylon offers a fully digital mortgage experience via APIs and pre-built UI components.

Freddie Mac approval enhances Pylon's credibility in the mortgage industry.

Pylon's platform allows quick integration of mortgage services, reducing time and cost.

Upsides

Citi's investment provides Pylon access to institutional-grade products and rates.

Pylon raised $8.5M in seed funding, boosting its growth potential.

Increased AI adoption in mortgage underwriting can enhance Pylon's platform efficiency.

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