Paid Search Manager at Tombras

Knoxville, Tennessee, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MarketingIndustries

Requirements

3+ years of experience within an advertising agency
Google AdWords certifications
1-2 years' experience with Google AdWords and Bing Ads
Experience managing multi-million dollar campaigns for enterprise clients
Proven track record of successful client relationship development
Experience with tactics including Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple
Working knowledge around tracking solutions like pixels, Google Enhanced Conversions, call conversions, and offline conversions import
Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite
Well-developed analytical ability and proven track record of extracting tangible insights from large data sets
Ability to run a client account autonomously

Responsibilities

Day-to-day management of key accounts including Google Ads & Microsoft Ad campaigns (campaign creation, optimization, billing, and handling day-to-day communication with supervisor and clients)
Build effective paid search and YouTube advertising campaigns in Google Ads and Microsoft Ads (Bing) with Search Ads 360 (SA 360)
Manage and optimize Performance Max and Demand Gen campaign types
Create tactical paid search plans, recommend campaign budgets and campaign performance reports on a weekly and monthly basis
Manage paid search bid management across multiple brands using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Research keywords, analyze their relevance and perform competitive analysis
Recommend landing page strategies and consult on landing page planning and optimizations
A/B testing a multitude of campaign variables to increase the efficiency of campaign budgets, drive leads/conversion improvements, expand search impression share and drive higher ROI for clients
Administer bid management tools to accurately pace daily paid search budgets
Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals
Work with the Tombras Search team to ensure alignment with overall client goals, budgets, timelines, performance KPIs and campaign performance reporting structure
Develop strong client relationships
Train paid search analysts and strategists
Leverage tactical expertise to optimize existing campaigns and ensure campaigns are meeting client objectives
Champion department processes, stay current on search marketing industry trends and best practices

Skills

Google Ads

Microsoft Ads

Search Ads 360

Performance Max

Demand Gen

Keyword Research

Competitive Analysis

A/B Testing

Bid Management

Remarketing

Automation

Demographic Targeting

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Generous parental leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

AI-driven marketing platforms increase competition for traditional strategies.

Ad-blocking technology reduces digital advertising effectiveness.

Stricter privacy regulations limit consumer data collection for targeted advertising.

Differentiation

Tombras leverages AI-driven personalization to enhance customer engagement and conversion rates.

The company integrates augmented reality to create immersive advertising experiences.

Tombras focuses on sustainability in marketing, appealing to environmentally conscious consumers.

Upsides

Short-form video content offers new engagement opportunities with younger audiences.

Data analytics and machine learning optimize ad spend and improve campaign efficiency.

Increased focus on AI-driven personalization enhances campaign effectiveness.

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