Paid Media Marketing Analyst

Position Overview

• Location Type: San Mateo, CA (Collab)/Remote
• Job Type: Paid Media Marketing Analyst
• Salary: (Salary not provided in the description)
• PlayStation is seeking a Paid Media Marketing Analyst to lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. This role requires a strong analytical background and the ability to effectively utilize data to measure media performance. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Responsibilities

• Media Testing and Measurement Strategy: Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness.
• Incrementality Testing: Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes.
• Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs.
• Clean Room Analysis: Utilize clean rooms such as Meta’s Advanced Analytics and Google’s Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Media Optimization: Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness.
• Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.
• Data Integration: Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Stakeholder Communication: Present findings and recommendations to stakeholders, including senior leadership, in a clear and concise manner.

Requirements

• Education: Bachelor’s degree in Marketing, Business Analytics, or a related field.
• Experience: 8 years of experience in marketing analytics, with paid media analysis and optimizations.
• SQL Skills: 5+ years of advanced SQL required (Python and/or R a plus).
• Collaboration & Communication: Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures.
• Data Experience: Experience working with first-party customer data within Snowflake.

Company Information

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.