Paid Media Manager
Eight Sleep110,000 - 130,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
EntertainmentIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business Analytics, or a related field, along with 8 years of experience in marketing analytics, specifically with paid media analysis and optimizations. Furthermore, 5+ years of advanced SQL skills are required, with Python and/or R being considered a plus, and experience working with first-party customer data within Snowflake is essential. The ability to collaborate and communicate effectively with diverse teams and partners across different regions and cultures is also required.
Responsibilities
The Paid Media Marketing Analyst will develop and implement robust media testing frameworks and measurement strategies, design and execute incrementality tests to measure campaign impact, conduct deep-dive analyses of customer and campaign performance, utilize clean rooms like Meta's Advanced Analytics and Google's Ads Data Hub (ADH) for optimization, identify opportunities for campaign enhancement through data analysis, extract actionable insights and translate them into compelling narratives, integrate data from various sources, and present findings and recommendations to stakeholders.
Skills
Media Testing
Measurement Strategies
Incrementality Testing
Customer and Campaign Analysis
Data Analysis
Clean Room Analysis
Media Optimization
Data Integration
Stakeholder Communication
Data Storytelling
PlayStation Global
Designs and markets gaming consoles and accessories
About PlayStation Global
Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.
Key Metrics
Foster City, CaliforniaHeadquarters
1994Year Founded
M_AND_ACompany Stage
Consumer Software, Entertainment, GamingIndustries
1,001-5,000Employees