Paid Media Buyer

Position Overview

• Location Type: Remote
• Employment Type: Contract
• Job Type: Paid Media Buyer
• Salary: (Salary information not provided in the text)

Brief Description: We are seeking a skilled and strategic Paid Media Buyer to manage and optimize campaigns on platforms like Meta (Facebook and Instagram), YouTube, TikTok, and AdRoll. The ideal candidate will drive conversions, maximize ROI, and align with business objectives in a fast-paced, performance-driven environment.

Requirements

• Minimum of 4 years of experience in media buying.
• Strong focus on Google Ads and Meta campaigns.
• Hands-on experience with YouTube, TikTok, and/or AdRoll advertising platforms.
• Proven ability to manage and optimize budgets effectively, delivering measurable results.
• Skills in creative development, including ad copywriting and collaboration.

Responsibilities

• Plan, manage, and optimize paid media campaigns across platforms including Meta, YouTube, TikTok, and AdRoll to achieve client goals.
• Strategize and implement effective budget management from the start, ensuring cost-efficient campaigns with strong ROI.
• Collaborate on creative development, including ad copy, visuals, and messaging, to align with client objectives and audience insights.
• Use tools like HubSpot and Go High Level to track performance, manage workflows, and ensure seamless client communication.
• Analyze data from paid media campaigns, identify actionable insights, and implement strategies for continual improvement.
• Conduct A/B testing and conversion rate optimization to enhance campaign effectiveness.
• Partner with internal teams and external stakeholders to align campaigns with overarching marketing strategies.
• Stay informed on industry trends, emerging platforms, and innovative techniques to keep campaigns ahead of the curve.
• Handle reporting, providing clear performance metrics, insights, and recommendations to management and clients.

Additional Information

• The role requires a results-oriented professional comfortable juggling multiple platforms and tools.
• Strong communication and collaborative skills are essential for aligning stakeholders.