Offline Growth Manager USA - BeReal

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Social Media, BiotechnologyIndustries

Requirements

The ideal candidate will have 3+ years of marketing experience with a focus on offline growth channels. Proven leadership in managing and executing large-scale offline marketing campaigns is essential. Candidates must be data-driven, highly organized, adaptable in fast-paced environments, and able to measure offline impact. Being based in N.Y., Chicago, or LA is also required.

Responsibilities

The Offline Growth Manager will develop and execute innovative offline growth strategies to enhance user acquisition. This includes organizing and managing offline events and brand activations, identifying and building strategic partnerships with universities and cultural influencers, developing and overseeing campus ambassador programs, and designing creative referral and word-of-mouth initiatives.

Skills

Offline Growth

Marketing

Event Management

Brand Activation

Experiential Marketing

Partnership Management

Campus Programs

Ambassador Programs

Referral Programs

Word-of-Mouth Marketing

Data Analysis

Campaign Management

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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