Social Community Manager

About Apollo.io

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

About the Role

Apollo is looking for a relentless and high-energy Social Community Manager to lead engagement across social and community platforms. You’ll be the connective, conversational tissue between our brand and the people who use or are about to use Apollo. From TikTok threads to Reddit subs, you’ll spark conversations, spot insights, and turn casual fans into active champions.

This is a high-impact role for someone who knows how to show up online with authenticity, spot the signals in the noise, and grow brand presence through real-time engagement and relationship-building. You’ll collaborate closely with content, product marketing, and customer teams to feed insights back into the business and turn community love into strategic fuel.

What You’ll Do

• Lead community engagement across owned and external platforms to expand brand awareness, foster meaningful connection with prospects and users, and translate conversations into actionable insights.
• Build community on owned channels (TikTok, Instagram, X, LinkedIn, YouTube) by responding in real time, starting conversations, and identifying emerging influencers and advocates.
• Manage and grow Apollo’s presence on Reddit, including strategy, moderation, and fostering a strong advocate community.
• Represent Apollo in external communities (e.g., Women in Sales, Modern Sales Pros), participating in discussions that align with our GTM mission and spark consideration.
• Spot UGC, product feedback, and thought-provoking conversations that highlight our value and share feedback to relevant teams internally.
• Partner with internal stakeholders (like Product, Sales, and Customer Success) to loop in relevant experts when authentic engagement is needed.
• Host lightweight community-driven experiences like AMAs, Q&As, and beta sneak peeks—and reward meaningful engagement with recognition or access.
• Track and report on trends, sentiment, and engagement—including branded/unbranded mentions, Reddit CQS, and search/social traffic driven by community activity.
• Help shape the evolving strategy for Apollo-hosted spaces (e.g., Slack or future platforms) to deepen user connection and feedback loops.

What We’re Looking For

• 5-7 years of experience in community, social, or influencer roles—preferably in a fast-paced SaaS or startup environment
• Deep familiarity with social platforms, especially Reddit, TikTok, Instagram, and X
• A strong POV on what community means in 2025—and how brands can show up in a way that builds trust and value
• Excellent written communication skills with the ability to adapt tone across channels and audiences
• Scrappy, creative, and confident navigating both planned campaigns and spontaneous interactions
• A pulse on internet culture and GTM trends—bonus points if you're already active in sales and marketing forums or groups
• Experience in a previous sales role (SDR, AE, or AM) is a major plus—you’ll bring empathy, credibility, and real insight into the challenges our audience faces every day
• Comfort with tools like Sprout, N