Meta Media Buyer

Position Overview

• Location Type: Remote
• Employment Type: Contract
• Salary: Not specified
• Job Type: Meta Media Buyer - Direct Response
• Budget Focus: $100,000+ per account

We are seeking a skilled Meta Media Buyer with a focus on direct response campaigns. You will be responsible for planning, executing, and optimizing high-budget campaigns across Meta platforms, with a proven ability to manage monthly ad spends of $100,000 or more. You'll need to scale campaigns, drive conversions, and deliver exceptional ROI. A creative thinker and analytical problem-solver, you’ll balance technical expertise with creative collaboration to craft compelling ad content and implement cutting-edge strategies.

Requirements

• Strong understanding of Meta advertising platforms (Facebook, Instagram, Audience Network).
• Proven experience managing monthly ad spends of $100,000 or more.
• Expertise in planning and executing direct response campaigns.
• Proficiency in utilizing Meta’s Conversion API and Pixel.
• Ability to scale campaigns effectively while meeting or exceeding KPIs.
• Strong analytical skills and experience with performance reporting.
• Excellent collaboration and communication skills.

Responsibilities

• Campaign Strategy and Execution:
  • Plan and manage paid media campaigns across Meta platforms with budgets of $100,000+ per account.
  • Develop tailored strategies for conversions, retargeting, prospecting, dynamic ads, and awareness campaigns.
  • Implement advanced audience strategies using lookalike models, exclusions, and interest-based targeting.
  • Utilize Meta’s Conversion API and Pixel for accurate tracking and optimization.
  • Scale campaigns effectively while ensuring alignment with ROI and KPI goals.
• Sandbox Testing and Innovation:
  • Allocate 10% of each account’s budget for testing new strategies, creatives, and audience segments.
  • Experiment with innovative ad formats, targeting approaches, and messaging angles.
  • Analyze test results to identify actionable insights and integrate successful strategies.
• Creative Collaboration:
  • Collaborate with creative teams to produce high-impact ad content.
  • Provide detailed creative briefs informed by data and performance insights.
  • Partner with designers and copywriters to develop compelling messaging and visuals.
• Performance Analysis and Reporting:
  • Monitor key metrics such as ROAS, CPA, CTR, and CPM.
  • Conduct A/B testing to refine targeting, messaging, and creative elements.
  • Deliver detailed reports on campaign performance and provide actionable recommendations.
• Budget Management:
  • Strategically allocate and optimize ad spends across accounts.
  • Monitor testing budgets and ensure alignment with overall campaign objectives.
  • Forecast future spending.

Application Instructions

• Not specified.

Company Information

• Not specified.