Sr. Manager of Paid Media
Everyday RobotsSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Social Media MarketingIndustries
Requirements
The ideal candidate should possess a proven track record of managing monthly ad spends of $100,000 or more across Meta platforms, demonstrating expertise in planning, executing, and optimizing direct response campaigns with a focus on driving conversions and achieving exceptional ROI. Strong analytical skills and a data-driven mindset are essential, along with the ability to scale campaigns effectively and collaborate seamlessly with creative, technical, and account management teams.
Responsibilities
This Meta Media Buyer will be responsible for developing and executing comprehensive paid media strategies across Meta platforms, including campaigns for conversions, retargeting, prospecting, dynamic ads, and awareness, while utilizing advanced audience strategies and Meta’s Conversion API. The role involves allocating budget for testing new strategies and creatives, collaborating with creative teams to produce high-impact ad content, monitoring key performance metrics, and delivering detailed reports with actionable recommendations for continuous improvement. Furthermore, the Media Buyer will strategically manage ad spends to maximize performance and forecast future spending needs.
Skills
Meta advertising platforms
Facebook
Instagram
Audience Network
Meta Conversion API
Meta Pixel
Campaign planning
Performance reporting
Audience targeting
Lookalike modeling
Retargeting
Dynamic ads
Creative strategy
Analytical skills
Campaign scaling
Testing and innovation
Landed
Down payment assistance for educators' homeownership
About Landed
Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees