Member Growth Performance Marketing Lead at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, HealthcareIndustries

Requirements

7+ years of performance marketing experience driving growth across paid search / SEO / SEM / digital
Strong analytical chops; comfortable digging into data and surfacing actionable insights
Strong understanding of behavioral and personalized marketing tactics
Strong communication and collaboration skills, with experience working cross-functionally
Creative and resourceful, with a strong bias for action and testing
A genuine passion for mental health and a respect for the people behind the metrics

Responsibilities

Develop and execute end-to-end performance marketing campaigns across paid search, SEO/SEM, and digital
Define clear goals, budgets and KPIs for each campaign and iterate based on real-time performance data
Lead A/B and multivariate testing to optimize creative, targeting and bidding strategies
Partner closely with product, design, and account management teams to align on campaign goals, audience segmentation and measurement frameworks
Collaborate with operations and finance to forecast spend, track ROI and report on budget utilization
Stay abreast of emerging performance marketing tools, channels and best practices in healthtech and regulated industries

Skills

Performance Marketing

Paid Media

SEO

SEM

Digital Marketing

Campaign Strategy

Campaign Execution

Analytics

Growth Marketing

Cross-Functional Collaboration

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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