Media Science Lead

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising & Marketing, Digital MediaIndustries

Requirements

Candidates should possess 5+ years of experience in digital media campaign management or media planning, preferably with exposure to the retail or CPG industries. Strong experience in campaign management, strategy, and optimization is required, along with a solid understanding of the digital media landscape, including platforms, technologies, and trends.

Responsibilities

As a Media Science Lead, you will lead, mentor, and coach a team of Digital Media Specialists, overseeing campaign setup, audience targeting, and performance optimization. You will provide strategic guidance to ensure campaigns meet their goals, drive process improvement, foster cross-functional collaboration with various teams, and translate complex data into actionable insights for clients and business decisions. Additionally, you will partner with Sales to understand client goals, define KPIs, and proactively manage expectations, while also identifying opportunities to streamline workflows and build scalable tools.

Skills

Digital Media Campaigns

Data Analysis

Audience Targeting

Performance Optimization

Cross-Functional Collaboration

Campaign Strategy

Insight Generation

Flipp

Digital shopping marketplace enhancing retail experiences

About Flipp

Flipp operates in the retail technology sector, focusing on transforming traditional weekly circulars into interactive digital experiences for shoppers. Its platform enhances visual merchandising content, making it more engaging and effective in influencing purchasing decisions. By partnering with over 90% of the largest retailers in North America, Flipp connects their digital content to millions of shoppers, facilitating a shift from traditional media to digital channels. The goal of Flipp is to create a more interactive and engaging shopping experience that boosts customer engagement and drives sales, all while maintaining a strong company culture.

Toronto, CanadaHeadquarters

2007Year Founded

$73.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Remote Work Options

Professional Development Budget

Risks

Competition from platforms like Reebee may challenge Flipp's service differentiation.

Truelink Capital's acquisition might disrupt Flipp's business model or company culture.

High grocery prices may lead consumers to seek savings beyond Flipp's offerings.

Differentiation

Flipp transforms static circulars into interactive digital experiences for retailers.

Flipp serves over 90% of North America's largest retailers, enhancing their digital content.

Flipp's platform increases customer engagement by making shopping experiences more interactive.

Upsides

Rising grocery prices drive consumer interest in digital savings platforms like Flipp.

Social media trends in coupon sharing can boost Flipp's user engagement and visibility.

Truelink Capital's acquisition provides resources for Flipp's market expansion.

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