Media Science Lead

Media Science Lead

Position Overview

As a Media Science Lead, you will lead, mentor, and coach a pod of 1-2 Digital Media Specialists, empowering them to successfully execute digital media campaigns and exceed client KPIs and internal KPIs across various platforms. This role operates at the intersection of data, product, and sales, providing strategic oversight and support for product & campaign optimization & performance. You'll drive process improvement and foster robust cross-functional collaboration with Sales, Creative, Content Operations, Analytics, and Product teams. Ultimately, your subject matter expertise will generate actionable insights, fueling future growth and operational excellence.

Responsibilities:

Campaign Management & Execution

• Provide strategic guidance to ensure campaigns meet their goals and KPIs.
• Oversee setup, audience targeting, budgets, and performance optimization.
• Lead insight and recommendation initiatives, creating clear narratives and actionable recommendations.
• Coach and empower a team of media specialists, helping them grow and excel.
• Build a culture of ownership, accountability, and continuous learning.

Media Planning

• Partner with Sales to understand client goals and translate them into smart, effective media strategies.
• Collaborate with Finance and Sales on campaign timing, pricing, and margin strategies.
• Define clear KPIs and proactively manage expectations to ensure outstanding results.

Team & Process Improvement

• Identify opportunities to streamline workflows and build scalable tools, documentation, and automation.
• Work closely with Product, Operations, and Engineering to enhance tooling and infrastructure.
• Foster continuous learning and champion best practices across the team.

Strategic Business Consultancy & Product Performance & Optimization

• Drive revenue through owning forecasting, supply/demand planning, pipeline tracking, and revenue optimization.
• Represent Media Science in cross-functional forums, delivering strategic recommendations.
• Ensure billing accuracy and revenue integrity through solid documentation.
• Lead key initiatives (e.g., vendor management, account strategy, measurement frameworks).
• Advise on campaign improvements, evaluate new product capabilities, and refine execution.
• Translate complex data into clear, actionable insights for clients and business decisions.
• Share testing results to strengthen team knowledge and best practices.

Coaching

• Mentor Media Specialists and Senior Specialists, supporting their growth and development.
• Build coaching frameworks, lead training programs, and drive performance conversations.
• Support hiring, capacity planning, and performance management.

Requirements:

• 5+ years of digital media campaign management or media planning, preferably with exposure to retail / CPG.
• Strong experience in campaign management, strategy, and optimization.
• Solid understanding of the digital media landscape, including platforms, technologies, and trends.
• Proficient in performance data analysis and deriving actionable insights.

About Flipp

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference. At Flipp, you'll work with hungry, humble, highly intelligent and other-centered teammates. We challenge ourselves, learn by doing, and grow by developing new skills and perspectives. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way.

Employment Type:

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Location Type:

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Salary:

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Application Instructions:

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