B2B Media Senior Account Executive - Retail and CPG Industry

About EnsembleIQ

EnsembleIQ is the premier resource of actionable insights and connections powering business growth throughout the path to purchase. We help retail, technology, consumer goods, healthcare and hospitality professionals make informed decisions and gain a competitive advantage. EnsembleIQ delivers the most trusted business intelligence from leading industry experts, creative marketing solutions and impactful event experiences that connect best-in-class suppliers and service providers with our vibrant business-building communities.

EnsembleIQ has been honored as the Best Company for Career Growth, Best Leadership Teams, and Canada's Best Employers For Recent Graduates by Comparably.

About The Path to Purchase Institute (P2PI)

The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.

About the Role

Seeking a B2B media Senior Account Executive with expertise in driving revenue across a portfolio of integrated B2B media programs across membership, digital media, events, research, and custom content. You will diligently forecast and build a robust pipeline with Publisher direction and oversight. The ideal candidate will have experience selling marketing programs to clients in the retail industry. You will meet or exceed an annual sales goal by utilizing a consultative or needs-based selling approach to connect with key clients and stakeholders, providing them with solutions to business growth and marketing challenges.

Employment Type: FULL_TIME Location: Remote (anywhere in the United States)

Key Responsibilities

• Utilize consultative or needs-based selling approach to connect with key clients and stakeholders, providing solutions to business growth and marketing challenges.
• Conduct productive, consultative client meetings, prioritizing in-person engagement with clients, following up via video when appropriate.
• Creatively develop strategic and integrated media programs across the brand portfolio: membership, digital media, event sponsorships/exhibit space, custom media, research.
• Create proposals and sales presentations, present those materials to clients, and close deals.
• Work with internal production and execution teams to ensure client success on closed programs, including presenting program results to clients and identifying ongoing opportunities for upsell.
• Accurately forecast, projecting monthly and quarterly revenue, while developing robust pipeline to achieve goals, continuously updating Launchpad CRM with latest opportunity, client and pipeline attribution data (weightings, outreach, all client communication, notes).
• Attend key brand and industry events to develop new business and manage existing client relationships, creating and activating an outreach plan for each such event—booking and following through on meetings and event participation commitments.
• Deliver quarterly territory development presentation to publisher, including documentation of meetings that have taken place with new clients, sales that have been closed—and executed—and a go-forward strategy to achieve goals.
• Meet or exceed annual sales goal, while clearly understanding and documenting gained and lost business in territory, and a plan to manage churn in territory.
• Understand latest outreach, sales calls, meeting and new business development best practices, defining and achieving KPIs.