Propel

Media Buyer

Brazil

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Advertising, E-commerce, SaaSIndustries

Requirements

Candidates should possess at least 5 years of experience as a Media Buyer, with a specific focus on B2C SaaS or E-commerce campaigns, and demonstrated experience managing campaigns with budgets exceeding $1 million annually. They must have proficiency in platforms such as Meta, Google Ads, Apple Search Ads, and TikTok, along with strong analytical skills to adjust strategies based on performance metrics and exceptional communication abilities to collaborate effectively with remote teams.

Responsibilities

The Media Buyer will be responsible for managing and optimizing paid media campaigns across various digital platforms, including Meta, Google Ads, Apple Search Ads, and TikTok, while continuously monitoring and adjusting campaigns to maximize return on investment and achieve key performance indicators. They will also collaborate with internal teams to align campaigns with business objectives, analyze performance data to provide insights, and manage large budgets for B2C SaaS (or E-commerce) campaigns to ensure cost-effective ad spend.

Skills

Meta
Google Ads
Apple Search Ads
TikTok
Campaign Management
Performance Optimization
Data Analysis
Budget Management
Digital Marketing
Remote Collaboration

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

Land your dream remote job 3x faster with AI