Sr. Manager of Paid Media
Everyday Robots- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess at least 5 years of experience as a Media Buyer, with a specific focus on B2C SaaS or E-commerce campaigns, and demonstrated experience managing campaigns with budgets exceeding $1 million annually. They must have proficiency in platforms such as Meta, Google Ads, Apple Search Ads, and TikTok, along with strong analytical skills to adjust strategies based on performance metrics and exceptional communication abilities to collaborate effectively with remote teams.
The Media Buyer will be responsible for managing and optimizing paid media campaigns across various digital platforms, including Meta, Google Ads, Apple Search Ads, and TikTok, while continuously monitoring and adjusting campaigns to maximize return on investment and achieve key performance indicators. They will also collaborate with internal teams to align campaigns with business objectives, analyze performance data to provide insights, and manage large budgets for B2C SaaS (or E-commerce) campaigns to ensure cost-effective ad spend.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.