Propel

Media Buyer

Argentina

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should have 1–2 years of experience in media buying or paid advertising, ideally across multiple platforms, and a working knowledge of Meta Business Suite, along with familiarity with tools like Google Ads or TikTok Ads Manager. Strong analytical skills and attention to detail are required, as well as comfort juggling multiple tasks and adapting to new tools or workflows, and good communication and organizational skills.

Responsibilities

The Media Buyer will launch and optimize ad campaigns across platforms such as Meta, Google/YouTube, TikTok, Reddit, Pinterest, and Snapchat, monitor performance and deliver regular campaign reports with clear insights and next steps, support the development of new campaign strategies and identify emerging advertising channels, assist with influencer and news station outreach, blog writing, and basic social media activity, and provide general marketing support to the CMO, including pulling together performance summaries.

Skills

Media Buying
Paid Advertising
Meta Business Suite
Google Ads
TikTok Ads Manager
Analytical Skills
Campaign Performance Review
Social Media Management
Influencer Outreach
Blog Writing
Performance Reporting

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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