dbt Labs

Marketing Strategy & Planning Manager

United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Analytics Software, Data & Analytics, Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in marketing strategy and planning, specifically within a B2B environment. Strong analytical skills and a deep understanding of the B2B marketing funnel are essential, along with experience in pipeline development and revenue generation. Familiarity with marketing automation tools and CRM systems is also desired.

Responsibilities

The Marketing Strategy & Planning Manager will be responsible for driving quarterly and annual marketing planning efforts, including pipeline targets, campaign forecasting, and strategic growth modeling utilizing ABM, PLG, and self-serve strategies. They will deliver actionable insights through data analysis to support marketing tactics, channel optimization, and ROI-based decision-making, while also evaluating campaign and program effectiveness through funnel performance and buyer journey analytics. Furthermore, this role involves building and enhancing Tableau dashboards in collaboration with the data team to enable real-time performance tracking, supporting budgeting and headcount planning alongside Finance and RevOps, and influencing cross-functional decisions to align marketing resources with strategic goals.

Skills

Data-driven insights

B2B marketing

Strategic planning

Cross-functional collaboration

Problem-solving

Marketing funnel understanding

dbt Labs

Cloud-based data management platform for analytics

About dbt Labs

GetDBT.com is a cloud-based data management platform that helps companies streamline their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and ensures data quality through testing and governance features. Unlike its competitors, GetDBT.com focuses on scalability and complexity, making it suitable for businesses at various stages of data maturity. The company's goal is to empower organizations to manage their data effectively while providing reliable service through a subscription model.

Key Metrics

Philadelphia, PennsylvaniaHeadquarters

2016Year Founded

$403.1MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Risks

Increased competition from Fivetran's integration may lead to customer attrition.

Dbt Mesh's complexity could cause integration challenges for existing users.

New executive appointments may lead to strategic shifts misaligned with customer expectations.

Differentiation

Dbt Labs offers a unique open-source analytics engineering tool for data transformation workflows.

The platform supports SQL-based data modeling, appealing to data analysts and engineers.

Dbt Mesh architecture allows cross-project model referencing, enhancing scalability for complex data needs.

Upsides

Collaboration with Fivetran enhances platform capabilities, attracting more enterprise clients.

Mark Porter's appointment as CTO could drive technological advancements and innovation.

Recent dbt Cloud enhancements improve collaboration, appealing to large teams and enterprises.

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