Marketing Specialist at Rocket Lab USA

Mexico City, Mexico City, Mexico

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Aerospace, TechnologyIndustries

Requirements

Demonstrable experience (minimum 2 years) designing and executing Account-Based Marketing (ABM) strategies in close collaboration with Sales and CS teams to target and engage high-value accounts
Strong track record in planning and managing the full lifecycle of marketing events (both virtual and in-person), from concept and logistics to execution and post-event analysis (e.g., workshops, webinars, roundtables, client experiences)
3+ years of experience in marketing roles with a focus on demand generation or field marketing
Proficiency in paid media campaigns (especially LinkedIn Ads and Google Ads) used to promote events and execute targeted ABM tactics on specific audiences
Hands-on experience with Marketing Automation and CRM platforms for email marketing, creation of lists, forms, execution, and measurement (HubSpot is a strong plus)
Analytical skills to measure the ROI of events and the impact of ABM campaigns on the sales and customer pipeline
Excellent communication skills and the ability to manage multiple projects autonomously in a fast-paced environment

Responsibilities

Work closely with the Head of Marketing (Spanish Markets) and the Country Manager of Mexico to define the strategy and positioning for Rocket Lab to generate new leads through organic and paid channels
Develop and execute Rocket Lab's event strategy, planning strategic experiences (both online and in-person) for prospects and clients to build relationships and trigger new sales and cross-selling opportunities
Design and implement Account-Based Marketing (ABM) strategies in collaboration with the Sales and customer success team, creating high-impact touchpoints to accelerate new business deals with key accounts
Manage participation in key industry events to position our value proposition and boost lead generation
Manage the HubSpot platform: create and optimize landing pages, forms, contact lists, and email marketing campaigns for events, newsletters, and promotions
Collaborate with the Content Marketing team to create relevant content and adapt design templates for marketing materials (landing pages, emails, social media)
Coordinate logistics (e.g., photography, guest gifts, brand presence)
Measure and analyze the impact of marketing actions on the sales and customers lifecycle, preparing reports and presenting results

Skills

Account-Based Marketing

HubSpot

Event Planning

Email Marketing

Landing Pages

Marketing Analytics

Content Marketing

Social Media Marketing

Rocket Lab USA

Provides launch services and spacecraft solutions

About Rocket Lab USA

Rocket Lab provides comprehensive space solutions, including launch services, spacecraft components, and satellite management. Their main products are the Electron launch vehicle, which is designed for small satellite launches, and the Photon satellite platform, which supports various missions, including those for NASA. The Electron rocket has gained popularity, becoming the second most frequently launched U.S. rocket since its debut in 2018, successfully delivering over 100 satellites into orbit for various sectors. Rocket Lab differentiates itself from competitors by offering a streamlined approach to accessing space, with multiple launch sites and a focus on affordability and reliability. The company's goal is to make space more accessible and to support a wide range of missions, from national security to scientific exploration.

Long Beach, CaliforniaHeadquarters

2006Year Founded

$713.3MTotal Funding

IPOCompany Stage

Robotics & Automation, Aerospace, DefenseIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Flexible Spending Account

Company Equity

Wellness Program

Phone/Internet Stipend

Childcare Support

Gym Membership

Employee Discounts

Employee Stock Purchase Plan

Professional Development Budget

Conference Attendance Budget

Flexible Work Hours

Hybrid Work Options

Risks

Increased competition from SpaceX as Rocket Lab develops the Neutron rocket.

Potential delays in Virginia launch site could impact schedules and revenue.

Reliance on New Zealand site poses risks from geopolitical tensions or natural disasters.

Differentiation

Rocket Lab's Electron is the second most frequently launched U.S. rocket annually.

Photon platform supports NASA missions to the Moon, Mars, and private Venus missions.

Neutron rocket development positions Rocket Lab as a competitor in heavy-lift launches.

Upsides

Collaboration with Air Force Research Lab could lead to more defense contracts.

Operational efficiency shown by two launches in 24 hours from different hemispheres.

Investment by Pier 88 indicates strong investor confidence in Rocket Lab's growth.

Land your dream remote job 3x faster with AI

Try Jobo Free