Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Marketing & AdvertisingIndustries
Requirements
Candidates should have 3+ years of experience in customer lifecycle marketing for DTC e-commerce brands, hands-on experience managing CRM platforms and Klaviyo, strong analytical skills with experience using Google Analytics, Looker, or Tableau, and knowledge of audience segmentation, personalization strategies, and A/B testing.
Responsibilities
The Marketing Retention Manager will assist in managing the daily operations of lifecycle marketing programs across multiple channels, support the development and refinement of automated journeys and campaigns to drive engagement and repeat purchases, collaborate on content planning, briefing, and deployment for lifecycle campaigns, execute segmentation strategies and personalization efforts based on user behavior, conduct thorough testing and quality assurance to ensure high accuracy and effectiveness, and analyze campaign performance, provide insights, and implement A/B testing strategies for continuous optimization.
Skills
CRM management
Klaviyo
Google Analytics
Looker
Tableau
Audience segmentation
Personalization strategies
A/B testing
Lifecycle marketing
Email marketing
SMS marketing
Campaign management
Data analysis
Project management
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees