Marketing Research Project Manager

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Insurance, HealthcareIndustries

Requirements

Candidates must possess a Bachelor's degree in Market Research, Data Analytics, Marketing, Communications, or Business, along with at least 5 years of experience in both qualitative and quantitative marketing research projects. Proficiency in various research methodologies, strong project management skills with the ability to overcome obstacles, and the capability to translate data into compelling stories through insights and data visualization are essential. Excellent presentation skills and experience communicating complex strategies to senior management are also required.

Responsibilities

The Marketing Research Project Manager will define learning agendas and key strategic insight needs in collaboration with marketing partners and business lines. Responsibilities include determining business questions, scoping research audiences, securing sample, selecting vendors from approved partners, and managing vendors through the research process. This role involves partnering with vendors on data analysis to deliver final reports focused on insights and business direction, presenting findings to stakeholders, and potentially assisting with larger projects, budget management, and research operations.

Skills

Marketing Research

Project Management

Data Analysis

Qualitative Research

Quantitative Research

Market Conditions

Customer Insights

Vendor Management

Research Methodologies

Budget Management

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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