AffiniPay

Marketing Operations Program Manager

United States

AffiniPay Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial TechnologyIndustries

Requirements

Candidates should possess 4+ years of experience in Marketing Operations, Project Management, Demand Generation, or Revenue Operations, along with a strong understanding of marketing automation (Marketo), lead flow processes, and campaign execution. They should also demonstrate a proven ability to manage cross-functional projects and intake processes, and possess hands-on experience with campaign execution and operational tasks.

Responsibilities

As the Marketing Operations Program Manager, you will own the intake and coordination of all MarOps requests across campaigns, programs, and tech stack initiatives, ensuring work is prioritized, tracked, and executed smoothly. You will track project timelines, surface blockers, maintain visibility for stakeholders, and step in to execute campaign tasks such as emails, LPs, UTMs, and lists. Additionally, you will monitor operational campaign readiness, maintain process documentation, identify process improvements, assist in resource planning, and support key operational tasks like UTM governance and data hygiene, while also reporting on campaign operations performance and collaborating with cross-functional teams.

Skills

Project Management
Operational Reporting
Campaign Support
Tech Stack Coordination
Cross-functional Collaboration
Process Documentation
SOP Development
Operational Efficiency
Email Campaigns
Program Builds
Form Changes
Resource Planning
UTM Governance
Data Hygiene
Performance Reporting

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Key Metrics

Austin, TexasHeadquarters
2005Year Founded
GROWTH_EQUITY_VCCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.
Expansion into new markets may expose the company to unfamiliar regulatory challenges.
Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.
The company offers industry-specific products such as LawPay and CPACharge.
AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.
Significant investment from Genstar Capital could accelerate growth and innovation.
CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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