AffiniPay

Marketing Operations Program Manager

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial TechnologyIndustries

Position Overview

  • Location Type: Hybrid
  • Employment Type: Full-time
  • Salary: Not specified

AffiniPay is a leading fintech company based in Austin, Texas. Recognized as one of Inc. 5000’s fastest-growing companies for 13 years in a row, AffiniPay provides professional services payments and practice management software to legal, accounting, architectural, engineering, and construction firms. This role focuses on streamlining and managing the Marketing Operations team's workflow. It’s a blend of project management, operational reporting, and hands-on campaign support, requiring a proactive individual to ensure smooth execution and visibility for stakeholders.

Responsibilities

  • Own MarOps request intake, prioritize workflows, and manage task coordination across campaigns and programs.
  • Track project timelines and surface blockers, ensuring momentum across all marketing operations workstreams.
  • Support tech stack initiatives by coordinating platform rollouts, upgrades, and integrations in partnership with the Marketing Technology team.
  • Collaborate with cross-functional teams (Demand Gen, Product Marketing, RevOps, IT) to align on timelines, dependencies, and deliverables.
  • Monitor Operational campaign readiness and ensure QA standards are consistently applied before launches.
  • Ensure process documentation is up-to-date and assist in developing SOPs for repeatable tasks.
  • Identify process improvements to increase operational efficiency and reduce turnaround times.
  • Execute campaign tasks as needed, supporting email, program builds, and form changes.
  • Assist in resource planning by analyzing workload trends and reporting capacity insights to leadership.
  • Support key operational tasks like UTM governance, list scrubs, QA, lead routing checks, and data hygiene.
  • Report on campaign operations performance, SLAs, and project statuses in partnership with Analytics.

Requirements

  • 4+ years of experience in Marketing Operations, Project Management, Demand Generation, or Revenue Operations.
  • Strong understanding of marketing automation (Marketo).
  • Proven ability to manage cross-functional projects and intake processes.
  • Hands-on experience with campaign execution and operational tasks.
  • Highly organized, detail-oriented, and proactive.

Company Information

AffiniPay is a fintech company based in Austin, Texas, specializing in professional services payments and practice management software. They have been recognized as one of the Inc. 5000’s fastest-growing companies in the U.S. for 13 years in a row.

Skills

Project Management
Operational Reporting
Campaign Support
Tech Stack Coordination
Cross-functional Collaboration
Process Documentation
SOP Development
Operational Efficiency
Email Campaigns
Program Builds
Form Changes
Resource Planning
UTM Governance
Data Hygiene
Performance Reporting

AffiniPay

Payment processing solutions for professionals

About AffiniPay

AffiniPay provides payment solutions specifically designed for professionals in various industries, including legal, accounting, design, and associations. Its main products, such as LawPay and CPACharge, offer customized payment processing systems that help clients manage transactions securely and efficiently. These solutions streamline payment processes, improve cash flow, and enhance the client experience. AffiniPay distinguishes itself from competitors by focusing on the unique needs of professional services and ensuring compliance with industry standards, which is essential for clients handling sensitive financial information. The company's goal is to be a trusted partner for professionals by providing secure and effective payment processing solutions that meet their specific requirements.

Austin, TexasHeadquarters
2005Year Founded
GROWTH_EQUITY_VCCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees

Risks

Increased competition from fintech startups could erode AffiniPay's market share.
Expansion into new markets may expose the company to unfamiliar regulatory challenges.
Reliance on key partnerships may pose a risk if these relationships change or dissolve.

Differentiation

AffiniPay specializes in payment solutions for professional services like legal and accounting.
The company offers industry-specific products such as LawPay and CPACharge.
AffiniPay emphasizes security and compliance, crucial for handling sensitive financial information.

Upsides

Expansion into Puerto Rico could open new markets and increase revenue streams.
Significant investment from Genstar Capital could accelerate growth and innovation.
CEO Dru Armstrong's recognition could enhance the company's reputation and attract top talent.

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