Marketing Operations Lead (Campaign Operations)

Position Overview

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Headway's mission is to build a new mental health care system everyone can access. We have developed technology that assists individuals in finding excellent therapists through the first software-enabled national network of providers who accept insurance. A significant portion of the US population experiences treatable mental health conditions, yet the majority of providers do not accept insurance, making therapy unaffordable for most. Headway aims to create an accessible mental healthcare system by simplifying the process for therapists to accept insurance and expand their practices.

Founded in 2019, Headway has grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states. These providers utilize our software to manage their practices and have served over 1 million patients. We are a Series D company, having secured over $325 million in funding from prominent investors including a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures, and Health Care Service Corporation.

We are committed to making your time here the most meaningful experience of your career. Join us in transforming mental healthcare for the better.

As Headway’s Marketing Operations Lead (Campaign Operations), you will be responsible for owning and optimizing high-quality marketing processes to support the acquisition and conversion of tens of thousands of therapists as we build a new mental healthcare system.

We are seeking a detail-oriented and execution-focused Marketing Operations professional to scale our marketing programs and ensure flawless campaign execution. This role involves operationalizing marketing campaigns from planning to launch, building automation frameworks, and optimizing systems and processes for scalability. You will collaborate cross-functionally with Marketing, Creative, and RevOps teams to drive efficient go-to-market execution and ensure a seamless experience for both internal stakeholders and prospective providers.

Responsibilities

• Execute Scalable Campaigns: Lead the end-to-end execution of marketing programs, ensuring timely and flawless delivery across various channels.
• Enforce Tracking & Governance: Ensure proper UTM tracking and enforce Salesforce campaign governance for consistent reporting and attribution.
• Establish QA Processes: Develop and enforce robust quality assurance standards to ensure operational excellence and campaign accuracy.
• Build & Optimize Nurture Programs: Design complex, automated email nurture flows and continuously iterate to improve conversion performance.
• Manage Event Technical Operations: Own the technical setup and execution of both online and in-person marketing events, ensuring seamless experiences.
• Oversee List Management: Create and manage compliant, efficient list import processes to support targeted campaign execution.
• Training: Develop training materials and documentation to empower marketers with self-serve campaign capabilities.
• Optimize Ticketing Workflow: Manage and improve the Marketing Ops ticketing system (e.g., JIRA) to streamline requests and accelerate campaign launch cycles.
• Evaluate Campaign Performance: Monitor and report on campaign performance and impact.

Requirements

• 3-5+ years of Marketing Operations experience.
• Subject matter expertise in operational excellence, with proficiency in Marketo and Salesforce.
• Experience with various event tooling (e.g., Zoom, Splash, LiveEvent, ON24, iCapture, etc.) and landing page systems (e.g., Unbounce).
• Detail-oriented with a passion for managing complex end-to-end processes and building operationally efficient processes from scratch.
• Ability to thrive in ambiguous environments, seek out unfamiliar challenges, learn new skills, and drive towards solutions.
• Motivated by the opportunity to make a significant impact on accessible mental healthcare.