Kraken

Marketing Manager - Regional Growth - France

France

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, Financial Services, FintechIndustries

Job Description: Regional Marketing Manager, France

Employment Type: Full-Time Location Type: Remote Salary: Not specified

Building the Future of Crypto

Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply:

  • Please read the Kraken Culture page to learn more about our internal culture, values, and mission.
  • Familiarize yourself with the Kraken app. Learn how to create a Kraken account here.

Kraken is a fully remote company with Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of Work

The Team

The Regional Growth team is focused on growing our client base, transaction volume, and revenue in Kraken’s core geographies. We primarily drive local marketing strategy and execution, while working cross-functionally with product, pricing, banking/funding, sales, and global marketing functions to deliver a complete growth approach.

This role will be accountable for France growth and will push for optimal Kraken positioning and competitiveness versus local competitors. Our objective is to differentiate Kraken’s brand and product offering, while persuading prospective clients to choose Kraken for their crypto, payments, and investment needs.

We are seeking an experienced marketer that has proven experience in generating awareness and persuading clients in France. Someone that has the leadership experience in rapid growth and being a spokesperson in their country, while also having the willingness to execute a multi-channel strategy autonomously.

The Opportunity

  • Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute.
  • Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite.
  • Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences.
  • Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action.
  • Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary.
  • Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness.
  • Additional duties and responsibilities as assigned.

Skills You Should HODL

  • 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns.
  • A proven track record in growing new users in a highly competitive environment.
  • Regional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus.
  • Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region.
  • Experience with marketing in a regulated business, preferably in financial services.
  • Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing.

Skills

Marketing Strategy
Local Marketing
Client Acquisition
Revenue Growth
Brand Positioning
Competitive Analysis
Product Marketing
Crypto Marketing

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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