Marketing Manager, Korea

South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, BiotechnologyIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Communications, Business, or a related field, with over 5 years of experience in digital and social media marketing. Expertise in marketing tools and capabilities within Coupang and Naver Shopping is essential, along with a proven track record in marketing strategy, demand generation, and business development. The ideal candidate will have experience leading brand messaging and positioning for e-commerce or technology products and services, demonstrated success in delivering results against sales and marketing plans, and an innovative mindset. Strong analytical and creative skills, the ability to simplify complex concepts, and up-to-date knowledge of e-commerce marketing trends are also required. Expertise in analyzing new markets, business opportunities, competitive threats, and monetization models is necessary.

Responsibilities

The Marketing Manager will lead marketing activities in Korea to drive traffic growth and improve conversion across Korean marketplaces like Coupang and Naver. They will implement a data-driven approach to accelerate marketplace sales growth through effective on-platform marketing, including paid search, display ads, platform deals, retargeting, and merchandising. This role involves collaborating with partners and internal teams to set digital advertising project goals and develop plans, researching and testing keywords, bidding strategies, and ad copy, and performing market research to build tailored full-funnel strategies. The manager will oversee brand relationships from a digital advertising perspective, lead all digital advertising performance presentations, and manage the creation of localized content, assets, and tools. They will also liaise with internal team members, advertising agencies, vendors, and other departments as needed.

Skills

digital marketing

social media marketing

marketing strategy

demand generation

business development

brand messaging

brand positioning

e-commerce marketing

paid search

display ads

retargeting

merchandising

content creation

analytical skills

creative skills

market research

keyword research

bidding strategies

ad copy optimization

Coupang

Naver Shopping

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees