Senior Manager, Influencer Growth Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Wellness, Consumer Goods, Beauty & Personal CareIndustries

Requirements

The ideal candidate has 5–7+ years experience in influencer or performance marketing with a focus on ROI and measurable growth, a proven track record with 2-4 years of experience managing/leading a team of direct reports and scaling performance-focused creator programs, a strong background in reporting, analytics, and building strategy decks that inform decision-making, a deep understanding of performance KPIs: CPA, CR, AOV, LTV, and experience using those to guide optimizations, strategic thinking with strong project management skills, comfortable managing both high-touch talent relationships and backend logistics like landing pages, promo codes, and contracts, and proficiency in Excel/Google Sheets; experience with Tableau or third-party analytics tools is a plus. Bonus experience includes influencer paid media, celebrity partnerships, or managing influencer agencies.

Responsibilities

The Senior Manager, Influencer Growth Marketing will lead and scale the company’s performance-based influencer program, driving growth through high-converting, top-tier talent across social platforms, own strategic forecasting, performance analysis, and campaign reporting across KPIs like sales, CPA, AOV, CR, and new customer growth, partner cross-functionally with paid, analytics, brand, and growth teams to develop data-informed strategies that drive efficient acquisition and measurable impact, optimize program operations through automation, tools, or external agency support—especially for reporting, sourcing, and contracting, manage and mentor a team of influencer marketers, fostering performance culture, growth, and ownership, guide the development of persuasive campaign wrap decks and strategic recaps that communicate insights and next steps to senior stakeholders, expand the influencer channel by testing new content types, verticals, and platform opportunities while maintaining a performance-first mindset.

Skills

Influencer Marketing

Performance Metrics

Data Analysis

Team Leadership

Social Media Platforms (Instagram, TikTok, YouTube)

Campaign Performance Optimization

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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