Rula

Sr. Marketing Manager - Social, Influencer & Brand Partnerships (Remote)

United States

Rula Logo
$137,800 – $154,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Social ImpactIndustries

Requirements

Candidates must possess 8+ years of professional experience in influencer, partnerships, and earned media/public relations, with at least 5 years as a people manager. They should have 3+ years of experience working with high-profile partners, including celebrities and thought leaders, and a proven track record of launching a national brand with complex team scope across earned channels, resulting in successful social-first campaigns.

Responsibilities

As Sr. Marketing Manager, you will lead Rula’s top-of-funnel earned strategy focusing on organic social, influencer marketing, brand partnerships, consumer PR, and events, building meaningful relationships with mental health advocates and brand partners. You will collaborate with marketing functions to activate creator-driven campaigns, cultivate communities, and amplify brand advocacy through influencers. Additionally, you will manage press strategy and media relations to generate buzzworthy conversations and support brand narratives, while also steering earned conversations to align with business priorities.

Skills

Influencer Marketing
Brand Partnerships
Earned Media
Public Relations
Social Media
Campaign Management
Brand Storytelling
Collaboration
Partnerships
Event Planning

Rula

Telehealth platform for mental health services

About Rula

Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.

Key Metrics

Los Angeles, CaliforniaHeadquarters
2019Year Founded
$107.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, HealthcareIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Remote Work Options
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Parental Leave
Mental Health Support
Home Office Stipend
Phone/Internet Stipend
Wellness Program

Risks

Increased competition from telehealth startups may erode Rula's market share.
Rapid provider network expansion could challenge consistent quality of care.
Reliance on insurance partnerships risks changes in reimbursement policies.

Differentiation

Rula offers a network of over 10,000 diverse, licensed mental health providers.
Rula's partnerships with major insurers ensure affordable care for over 120 million people.
Rula provides next-day therapy availability and 24/7 crisis support across the U.S.

Upsides

Partnership with Amino Health expands Rula's reach and patient acquisition potential.
Collaboration with Amazon enhances visibility and accessibility for mental health services.
Doug Newton's appointment as CMO strengthens clinical strategies and patient care quality.

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