Sr. Marketing Manager - Social, Influencer & Brand Partnerships (Remote)

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $137.8K - $154K

As Sr. Marketing Manager - Social, Influencer & Brand Partnerships, you will lead Rula’s top-of-funnel earned strategy with a primary focus on organic social, influencer marketing, brand partnerships, consumer PR and events. You’ll grow Rula’s brand presence online and beyond by building meaningful relationships with mental health advocates, high profile celebrities, influencers, industry thought leaders and other brand partners, while also steering earned conversations to support larger brand narratives and business priorities. This is a hands-on, strategic role that requires exceptional collaboration skills, an obsession with measurable results, strong brand storytelling instincts, and a pulse on emerging voices, trends, and platforms.

Requirements

• 8+ years of related professional experience in an influencer, partnerships, and earned media/public relations roles (in-house or agency).
• 5+ of those years as a people manager.
• 3+ years experience working with high profile partners, inclusive of celebrity and cultural thought leaders.
• Demonstrated success at standing up a new partnerships strategy from scratch, resulting in material growth to the brand and business.
• Strong credentials in launching a national brand, with complex team scope across all earned channels – organic social, influencer, brand partnerships, consumer PR and buzzworthy events – leading to successful implementation of social-first campaigns that drove larger cultural conversations.

Responsibilities

• Lead Rula’s top-of-funnel earned strategy, focusing on organic social, influencer marketing, brand partnerships, consumer PR and events.
• Grow Rula’s brand presence online and beyond through building relationships with mental health advocates, influencers, and brand partners.
• Collaborate with other marketing functions to activate creator-driven campaigns and cultivate communities across platforms.
• Amplify brand advocacy through micro- and macro-influencers.
• Develop and execute press strategy and media relations to generate buzz worthy conversations.
• Drive measurable results and ensure campaigns align with brand narratives and business priorities.

Company Information

• Rula is dedicated to treating the whole person, not just the symptoms, recognizing that mental health issues can be complex and multifaceted.
• Rula aims to create a world where mental health is no longer stigmatized or marginalized.
• Rula is passionate about making a positive impact on the lives of those struggling with mental health issues.