Marketing Manager, B2B Marketing, Retirement at Voya Financial

Hartford, Connecticut, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Retirement ServicesIndustries

Requirements

Strategic thinking: Ability to develop and execute impactful marketing strategies for B2B audiences to drive results
Communication: Strong verbal (and implied written) skills
Knowledge of Retirement products and services, target audiences, market segments, and intermediaries
Expertise in segment-specific products and marketing best practices

Responsibilities

Design and implement B2B marketing strategies that align with business goals, including analyzing market trends, identifying target customers, and developing value propositions, positioning, and messaging for products, capabilities, or segments
Work with internal stakeholders to define marketing initiatives around business objectives and translate customer needs into a well-defined and actionable marketing agenda
Create, manage, and measure marketing campaigns across various channels, including new product/solution GTM, demand/lead generation campaigns, and LTV nurture efforts
Oversee creative briefs, marketing project management, creative development of marketing assets, and editorial calendars
Develop marketing collateral, including content that aligns with Voya's brand voice and value proposition, such as product marketing materials, sales collateral, case studies, thought leadership, and other core program or digital content
Serve as a subject matter expert on segment-specific products and marketing best practices, acting as a consultative marketing expert
Work closely with sales, product, relationship management, and executive teams to ensure marketing efforts are integrated with overall business objectives
Partner with customer engagement, creative development and management teams, CX team, cross-segment marketing, digital, and social teams to execute on strategies and program success
Identify opportunities to enhance marketing processes and procedures to optimize outcomes and experience
Socialize best practices and learnings to transform marketing efficiency and effectiveness
Track and analyze marketing metrics, and report on campaign and program performance to senior leadership

Skills

Key technologies and capabilities for this role

B2B MarketingMarketing StrategyProduct LaunchSales GrowthClient RetentionMarket AnalysisTrend AnalysisCustomer TargetingContent DevelopmentSales PartnershipClient EngagementProduct Marketing

Questions & Answers

Common questions about this position

What are the main responsibilities of the Marketing Manager role?

The role involves developing and executing B2B marketing strategies for new product launches, sales growth, client retention, and engagement; creating and managing campaigns across channels; developing marketing collateral like product materials and thought leadership; and providing consultative expertise on segment-specific products.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this Marketing Manager position?

This information is not specified in the job description.

What is the company culture like at Voya Financial?

Voya Financial emphasizes a purpose-driven culture focused on fighting for financial opportunities, valuing differences, fostering an inclusive environment where employees bring their whole selves to work, and being bold and committed to action.

What skills or experience make a strong candidate for this role?

Strong candidates should have expertise in B2B marketing strategy, market trend analysis, campaign management across channels, content development aligned with brand voice, and the ability to partner with sales, client engagement, and product teams.

Voya Financial

Provides financial services and retirement solutions

About Voya Financial

Voya Financial offers a range of financial services, including retirement plans, investment management, and insurance products, to help individuals and businesses achieve financial wellness. Their services cater to individuals seeking retirement planning, employers looking to enhance employee benefits, and institutions needing tailored investment management. Voya stands out from competitors through its commitment to inclusiveness and corporate responsibility, which helps attract clients and talent. The company's goal is to build long-term relationships with clients, ensuring they achieve financial confidence and a fulfilling life.

New York City, New YorkHeadquarters

2014Year Founded

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Rally wellness program

Employee Assistance Program (EAP) and Work Life Services

Behavioral Health Family Support Program

Livongo support for diabetes, hypertension, and weight management

AccessHope cancer support

Wellthy caregiving assistance

Back-up child care and elder care

Health Advocate

ABLE accounts

Legal insurance

Identity theft protection

Voya Foundation Matching Gift Program

Risks

Increased competition from fintech companies may erode Voya's market share.

Operational challenges in integrating OneAmerica's business could affect service quality.

Regulatory scrutiny on fees may impact Voya's pricing strategies and profitability.

Differentiation

Voya's commitment to inclusiveness and corporate responsibility sets it apart in the market.

The acquisition of OneAmerica's retirement plan business expands Voya's client base significantly.

Voya's focus on digital financial planning tools enhances client engagement and satisfaction.

Upsides

Voya's ESG commitment aligns with the growing investor focus on sustainable investing.

The financial wellness market's growth offers significant opportunities for Voya's programs.

AI integration in investment management can enhance Voya's strategies and client outcomes.

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