Marketing Manager at The Walt Disney Company

Hong Kong, Hong Kong SAR, Hong Kong SAR

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, FilmIndustries

Degree holders in the field of marketing, business, communications or related disciplines
Minimum 8-10 years of working experience preferably in marketing, event management, advertising, media, publicity or communication (candidates with more experience may be considered for Senior Marketing Manager)
Excellent spoken and written Chinese and English
Able to work independently and under pressure, creative, open-minded, responsible, mature, diligent, well-organized and a good team player

Leads and oversees the marketing campaigns for assigned theatrical movie releases, Disney+ streaming content and studio franchise marketing campaigns
Develops marketing strategies and detailed plans for the above and follow through in the execution in all marketing aspects, including creative, localization, media buy, publicity, tie-in promotions, synergy and events
Supervises and liaises with agencies and vendors on media buy, creative, production, PR, events, digital marketing to execute the marketing plans with the support of other members of the team
Liaises with regional/Burbank’s on marketing, PR and tie-in promotion issues
Drives, manages and supervises tie-in promotions (including pitching, negotiation and project management)
Drives, manages and supervises synergy promotions with different business units including Parks & Resorts, Consumer Products, publishing, digital platforms and corporate communications
Manages other ad hoc projects or franchise marketing activities as assigned