Marketing Manager at The Walt Disney Company

Hong Kong, Hong Kong SAR, Hong Kong SAR

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, FilmIndustries

Requirements

Degree holders in the field of marketing, business, communications or related disciplines
Minimum 8-10 years of working experience preferably in marketing, event management, advertising, media, publicity or communication (candidates with more experience may be considered for Senior Marketing Manager)
Excellent spoken and written Chinese and English
Able to work independently and under pressure, creative, open-minded, responsible, mature, diligent, well-organized and a good team player

Responsibilities

Leads and oversees the marketing campaigns for assigned theatrical movie releases, Disney+ streaming content and studio franchise marketing campaigns
Develops marketing strategies and detailed plans for the above and follow through in the execution in all marketing aspects, including creative, localization, media buy, publicity, tie-in promotions, synergy and events
Supervises and liaises with agencies and vendors on media buy, creative, production, PR, events, digital marketing to execute the marketing plans with the support of other members of the team
Liaises with regional/Burbank’s on marketing, PR and tie-in promotion issues
Drives, manages and supervises tie-in promotions (including pitching, negotiation and project management)
Drives, manages and supervises synergy promotions with different business units including Parks & Resorts, Consumer Products, publishing, digital platforms and corporate communications
Manages other ad hoc projects or franchise marketing activities as assigned

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementMedia BuyingCreative DevelopmentPublicityTie-in PromotionsSynergy PromotionsEvent ManagementDigital MarketingProject ManagementNegotiationPRAgency LiaisonVendor Management

Questions & Answers

Common questions about this position

What is the salary for the Marketing Manager position?

This information is not specified in the job description.

Is this a remote position, or where is it located?

The position is located in Quarry Bay, Hong Kong.

What experience and skills are required for this role?

Candidates need a degree in marketing, business, communications or related fields, minimum 8-10 years of experience in marketing, event management, advertising, media, publicity or communication, and excellent spoken and written Chinese and English. They must also be able to work independently under pressure, be creative, open-minded, responsible, mature, diligent, well-organized, and a good team player.

What kind of team will I be working with?

The Marketing Manager will be supported by other marketing and publicity members of the Integrated Marketing team and needs to work closely with internal and external stakeholders.

What makes a strong candidate for this Marketing Manager role?

Strong candidates have 8-10+ years of experience in marketing or related fields, fluency in Chinese and English, and demonstrate independence, creativity, organization, and strong teamwork under pressure. More experienced candidates may be considered for Senior Marketing Manager.