Job Description

Employment Type: Full time Job Family: Marketing Support Division: EP Electrophysiology Location: China : Remote

Position Overview

This role focuses on developing and implementing strategic marketing plans and new product launch plans to achieve market leadership for core products within the EP Electrophysiology division. The position requires a strong understanding of the competitive landscape and effective collaboration with the sales force and other departments.

Responsibilities

• Develop and implement short and long-term strategic marketing plans and new product launch plans, objectives, and tactics.
• Maintain in-depth knowledge of scientific, technical, rational, and emotional differences between Abbott and competitor products, ensuring the Sales Force has a strong working knowledge.
• Lead open, consistent, and clear communications between Marketing and Sales.
• Assist the CRM Education Department in facilitating product in-servicing, training, and customer support.
• Build strong working relationships with the sales force to ensure effective execution of marketing programs.
• Stay updated on government and industry trends related to the product portfolio.
• Build short and long-term sales models based on a solid understanding of the competitive marketplace to support Strategic and Operating Plans.
• Effectively develop and manage the promotional budget to deliver strategic marketing plans and sales objectives.
• Build enthusiasm for the product portfolio throughout the organization.
• Organize and lead sales conferences related to the product portfolio.
• Partner with the sales force in the preparation and submission of tenders.
• Identify ways to improve the effectiveness of the marketing and wider organization.
• Ensure maintenance of company property/assets.
• Execute job and division responsibilities according to applicable Abbott Standard Operating Procedures.
• Perform other related functions and responsibilities as directed by the Manager.

Requirements

Industry Experience

• At least 3-4 years of solid Sales/Marketing experience from within the medical devices or related field.
• Proven 2-3 years of marketing experience.

Skills

• Analytical Thinking / Problem Solving: Works systematically and logically to resolve problems, address opportunities, or manage the situation at hand.
• Creativity and Innovation: Generates and promotes new ideas and uses them to develop new or improved processes, methods, systems, solutions, products, or services.
• Oral Communication / Presentation: Effectively transfers thoughts and expresses ideas verbally in individual or group situations.
• Planning & Organizing: Effectively identifies, plans, schedules, and co-ordinates the resources (people, material, information, time) required to accomplish goals.
• Strategic Business Focus: Understands business concepts and business practices; keeps up to date with business trends and developments; works to create new solutions for customers and competitive advantage for Abbott.
• Computer Skills: Proficient at using Microsoft Office Suites (Word, Excel, PowerPoint).

Compensation

• Salary: N/A
  • Note: In specific locations, the pay range may vary from the range posted.

Additional Information

• Work Shift: Standard
• Travel: Not specified
• Medical Surveillance: Not Applicable
• Significant Work Activities: Not Applicable