BU) - all genders at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Fashion, RetailIndustries

Requirements

8+ years of marketing and commercial experience, preferably in e-commerce fashion, with a proven track record of driving market share growth
Experience building and executing successful marketing strategies, especially in Romania and ideally in other markets like Hungary, Croatia, Slovenia, Greece, or Bulgaria
Fluent in Romanian and English; speaking another language from the markets (HU/HR/SI/GR/BU) is a plus
Expert on the Romanian market, ideally with experience in Hungary, Croatia, Slovenia, Greece, or Bulgaria, providing insights into local competitive landscape and market trends
Strong experience in planning and executing Regional/Country Marketing Strategy
Deep expertise in reaching and engaging users, audiences, and segments through targeted value proposition and marketing strategy, using latest insights and KPIs to drive market share and revenue growth
Data-driven and analytical mindset with advanced e-commerce analytics tools understanding
Result-oriented mentality, ability to manage different tools and collaborate with various stakeholders
Experience in marketing budget management
Passionate achiever with strong leadership skills able to guide and mentor team colleagues and drive healthy and inclusive teams
Willingness to relocate to Berlin (role is Berlin-based)

Responsibilities

Create and execute local annual marketing strategy to meet business and growth objectives in Romania, Hungary, Croatia, Slovenia, Greece, and Bulgaria
Provide sharp eye and in-depth understanding of fashion and e-commerce environment, market dynamics, competitive landscape, customer insights, and upcoming trends to inform go-to-market strategy and wider Zalando organization
Work closely with Global Marketing Team and cross-functional teams (Retail, Commercial Planning and Pricing, Business Development, PR, Corporate Communications) to define core audiences and tactics, driving efficiency and scaling best practices across the region
Collaborate in the development of global Marketing initiatives, planning and executing local campaigns and amplifications based on audience and market insights
Manage the regional media budget with the Media Team to maximize investment effectiveness, measure marketing impact, and capitalize on growth opportunities
Develop synergies with other Markets, especially within the CEE Cluster, by leveraging initiatives and scaling local activations, best practices, and learnings
Bring local voice and market insights to life, drive brand perception, and contribute to business growth
Work closely with Global and Go-To-Market Marketing and CEE Markets cross-functional teams to grow market share, customer base, and improve business performance through awareness and consideration driving marketing initiatives (global campaigns, local amplifications, market-specific campaigns)
Collaborate with key business units and stakeholders, specifically General Manager and dedicated teams, to drive value proposition and bring market voice to decision table

Skills

Marketing Strategy

Consumer Marketing

Brand Perception

Market Insights

E-commerce

Fashion Trends

Customer Insights

Competitive Analysis

Cross-functional Collaboration

Campaign Management

Corporate Communications

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees