Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Crypto & Web3, AI & Machine LearningIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-Time
  • Salary: Not specified

The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. This role will design go-to-market strategies and craft compelling stories around our products. While the Marketing Lead will largely focus on Product Marketing, this role will initially lead Content Marketing and associated activities. The ideal candidate will have previously served in a Product Marketing or writing-related role, have a high-level understanding of bitcoin and Lightning, and a passion for crafting compelling product stories.

Requirements

  • 3-5 years of experience in Product Marketing or writing-related role at a high-growth startup
  • Attention to detail and strong writing and editing skills
  • Creative thinker who can effortlessly communicate technical concepts to non-technical audiences
  • High-level understanding of bitcoin, the Lightning Network, Lightning community, and Lightning Labs products
  • Eagerness to try new things and energized by creative challenges

Responsibilities

  • Product Marketing:
    • Develop value propositions, narratives, and positioning that translate product capabilities into solutions that better serve our customers and community
    • Work cross-functionally to understand the latest product roadmap, frame products, and set narratives early in the product development process
    • Collaborate with the VP of Product to craft and manage achievable timelines
    • Drive blog development, and all associated marketing, to completion, coordinating with the Business team to ensure the value to users is clearly communicated
    • Balance dynamics between explaining the tech and business value behind all products
  • Communications:
    • Create compelling, high-quality content to drive awareness and education around the Lightning Network, Lightning Labs and its products
    • Support funnel growth activities, such as blog posts, press releases, engagement across social outlets, and community events
    • Create collateral & messaging such as decks, detailed FAQs, client trainings, and more
    • Build organic awareness and grow engagement across community platforms such as Slack, Telegram, Twitter, etc.
    • Work with the Business Development team to develop educational materials to drive customer acquisition

Application Instructions

  • Not specified

Company Information

  • Company: Lightning Labs
  • Focus: Product and content marketing activities for the Lightning Network and Lightning Labs products.

Skills

Product Marketing
Writing
Editing
Content Creation
Bitcoin
Lightning Network
Lightning Labs
Communication
Technical Communication
Value Proposition
Narrative Development

Lightning Labs

Develops software for Lightning Network transactions

About Lightning Labs

Lightning Labs develops software for the Lightning Network, which is a layer on the Bitcoin blockchain that allows for faster and cheaper transactions. Their main product, Lightning Terminal, is a web interface that helps users manage nodes in the Lightning Network, making it easier to handle many low-fee Bitcoin transactions quickly. This product is especially useful for businesses and individuals who need to conduct numerous transactions efficiently. Lightning Labs stands out by focusing on open-source software and offering premium tools that enhance the Lightning Network's functionality. Their goal is to improve the efficiency and accessibility of Bitcoin transactions for a wide range of clients, including developers and financial institutions.

San Francisco, CaliforniaHeadquarters
2016Year Founded
$80.2MTotal Funding
SERIES_BCompany Stage
Fintech, Crypto & Web3Industries
11-50Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Competition from similar blockchain companies could reduce Lightning Labs' market share.
Stablecoin introduction may face regulatory scrutiny, complicating deployment.
Security vulnerabilities in Taproot Assets could harm Lightning Labs' reputation.

Differentiation

Lightning Labs offers the most developer-friendly Lightning Network protocol implementation.
Their Neutrino platform enables quick blockchain transactions on mobile devices.
Lightning Terminal simplifies node management for high-volume, low-fee Bitcoin transactions.

Upsides

Taproot Assets could attract institutional investors to the Bitcoin ecosystem.
Stablecoins on Bitcoin may create new revenue streams for Lightning Labs.
LND v0.17 beta launch shows ongoing software improvements and user attraction.

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