Content Writer

New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Candidates should have 2+ years of experience writing or editing content for search, preferably in a full-time role, expertise with SEO best practices and tools like SEMrush or Ahrefs, a proven track record of working independently and meeting deadlines, familiarity with a Content Management System (CMS) (Sanity, Contentful, Wordpress), and experience using project management tools like Airtable and Notion.

Responsibilities

The Content Writer will write and edit 3-4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting deadlines, ensuring content meets Propel’s standards for accuracy, voice, and clarity, understanding and implementing SEO best practices, reporting on content performance metrics, collaborating with internal and external policy experts to fact-check content, becoming a subject-matter expert around core verticals, planning successful updates of existing pages, identifying content gaps and pitching new page ideas, reviewing and editing freelancers’ work, and partnering with brand, acquisition and LCM to repurpose content for different mediums and audiences.

Skills

Content Writing

Editing

SEO

SEMrush

Ahrefs

Fact-checking

Content Strategy

Content Repurposing

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

New York City, New YorkHeadquarters

2014Year Founded

$85.6MTotal Funding

GRANTCompany Stage

Consumer Software, Social ImpactIndustries

51-200Employees

Benefits

Generous vacation policy

Unlimited sick days

Medical, dental, & vision coverage

401k with employer match

16 weeks parental leave

New tech tools

Remote first

Risks

Competition from new fintech startups may erode Propel's market share.

Changes in EBT and SNAP policies could affect Providers app functionality.

Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.

Providers app integrates job postings, aiding users in finding suitable employment opportunities.

Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.

Real-time payment tools integration could improve users' financial health.

Free tax filing services increase user retention and attract new users.

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