Marketing Lead, Korea at OpenAI

Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, TechnologyIndustries

Requirements

10+ years of experience in marketing, with a strong track record of delivering high-impact campaigns in India across multiple audience segments including consumer
Deep understanding of the Indian consumer landscape, cultural context, and regional media and marketing dynamics
Proven ability to build and execute integrated marketing plans across brand, digital, influencer, and partner channels
Comfortable operating at both strategic and executional levels in a fast-paced, rapidly evolving environment
Strong network of local agencies, creatives, and production vendors; proven experience managing local partners
Excellent communicator and collaborator, with the ability to influence cross-functional teams and external stakeholders

Responsibilities

Lead the development and execution of India-specific marketing strategies, ensuring they are locally grounded and aligned with global objectives
Drive full-funnel marketing initiatives across multiple audiences including consumer, opinion elites and partners
Act as a local expert and thought partner—bringing deep insights about Indian culture, user behavior, and media landscapes to shape strategy and creative
Manage and collaborate with local agencies and production partners to deliver culturally relevant, high-quality campaigns and content
Partner cross-functionally with product marketing, comms, partnerships, and regional leadership to deliver integrated programs that drive measurable outcomes
Represent the voice of India internally, ensuring local nuance and context are reflected in marketing strategy, messaging, and execution

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ExecutionConsumer MarketingFull-Funnel MarketingAgency ManagementContent ProductionCross-Functional CollaborationMarket InsightsStakeholder Management

Questions & Answers

Common questions about this position

What is the work location and arrangement for this role?

The role is based in Seoul, Korea, with a hybrid work model requiring 3 days in the office per week. OpenAI offers relocation assistance to new employees.

What experience level is required for this Marketing Lead position?

Candidates need 10+ years of experience in marketing, with a strong track record of delivering high-impact campaigns in India across multiple audience segments including consumer.

What key skills and expertise are needed for this role?

Required skills include a deep understanding of the Indian consumer landscape, cultural context, and regional media dynamics, proven ability to build integrated marketing plans across brand, digital, influencer, and partner channels, and a strong local network of agencies and vendors.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Lead role?

A strong candidate has 10+ years in marketing with proven high-impact campaigns in India, deep local market knowledge including consumer behavior and media, a robust network of local partners, and the ability to lead cross-functional teams in a fast-paced environment.

OpenAI

Develops safe and beneficial AI technologies

About OpenAI

OpenAI develops and deploys artificial intelligence technologies aimed at benefiting humanity. The company creates advanced AI models capable of performing various tasks, such as automating processes and enhancing creativity. OpenAI's products, like Sora, allow users to generate videos from text descriptions, showcasing the versatility of its AI applications. Unlike many competitors, OpenAI operates under a capped profit model, which limits the profits it can make and ensures that excess earnings are redistributed to maximize the social benefits of AI. This commitment to safety and ethical considerations is central to its mission of ensuring that artificial general intelligence (AGI) serves all of humanity.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$18,433.2MTotal Funding

LATE_VCCompany Stage

AI & Machine LearningIndustries

1,001-5,000Employees