Marketing Lead, Korea at OpenAI

Seoul, South Korea

OpenAI Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, TechnologyIndustries

Requirements

  • 10+ years of experience in marketing, with a strong track record of delivering high-impact campaigns in India across multiple audience segments including consumer
  • Deep understanding of the Indian consumer landscape, cultural context, and regional media and marketing dynamics
  • Proven ability to build and execute integrated marketing plans across brand, digital, influencer, and partner channels
  • Comfortable operating at both strategic and executional levels in a fast-paced, rapidly evolving environment
  • Strong network of local agencies, creatives, and production vendors; proven experience managing local partners
  • Excellent communicator and collaborator, with the ability to influence cross-functional teams and external stakeholders

Responsibilities

  • Lead the development and execution of India-specific marketing strategies, ensuring they are locally grounded and aligned with global objectives
  • Drive full-funnel marketing initiatives across multiple audiences including consumer, opinion elites and partners
  • Act as a local expert and thought partner—bringing deep insights about Indian culture, user behavior, and media landscapes to shape strategy and creative
  • Manage and collaborate with local agencies and production partners to deliver culturally relevant, high-quality campaigns and content
  • Partner cross-functionally with product marketing, comms, partnerships, and regional leadership to deliver integrated programs that drive measurable outcomes
  • Represent the voice of India internally, ensuring local nuance and context are reflected in marketing strategy, messaging, and execution

Skills

Marketing Strategy
Campaign Execution
Consumer Marketing
Full-Funnel Marketing
Agency Management
Content Production
Cross-Functional Collaboration
Market Insights
Stakeholder Management

OpenAI

Develops safe and beneficial AI technologies

About OpenAI

OpenAI develops and deploys artificial intelligence technologies aimed at benefiting humanity. The company creates advanced AI models capable of performing various tasks, such as automating processes and enhancing creativity. OpenAI's products, like Sora, allow users to generate videos from text descriptions, showcasing the versatility of its AI applications. Unlike many competitors, OpenAI operates under a capped profit model, which limits the profits it can make and ensures that excess earnings are redistributed to maximize the social benefits of AI. This commitment to safety and ethical considerations is central to its mission of ensuring that artificial general intelligence (AGI) serves all of humanity.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$18,433.2MTotal Funding
LATE_VCCompany Stage
AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Health insurance
Dental and vision insurance
Flexible spending account for healthcare and dependent care
Mental healthcare service
Fertility treatment coverage
401(k) with generous matching
20-week paid parental leave
Life insurance (complimentary)
AD&D insurance (complimentary)
Short-term/long-term disability insurance (complimentary)
Optional buy-up life insurance
Flexible work hours and unlimited paid time off (we encourage 4+ weeks per year)
Annual learning & development stipend
Regular team happy hours and outings
Daily catered lunch and dinner
Travel to domestic conferences

Risks

Elon Musk's legal battle may pose financial and reputational challenges for OpenAI.
Customizable ChatGPT personas could lead to privacy and ethical concerns.
Competitors like Anthropic raising capital may intensify market competition.

Differentiation

OpenAI's capped profit model prioritizes ethical AI development over unlimited profit.
OpenAI's AI models, like Sora, offer unique video creation from text descriptions.
OpenAI's focus on AGI aims to create AI systems smarter than humans.

Upsides

OpenAI's $6.6 billion funding boosts its AI research and computational capacity.
Customizable ChatGPT personas enhance user engagement and satisfaction.
OpenAI's 'Operator' AI agent could revolutionize workforce automation by 2025.

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