Khan Academy

Marketing Lead, Khan Academy Kids

Mountain View, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Education, NonprofitIndustries

Requirements

Candidates should possess at least 7 years of experience in acquisition marketing, with a proven track record in education technology and mobile apps. They must have a strong understanding of school district sales cycles and decision-making processes, along with experience driving user acquisition across both B2B and B2C audiences. A strong analytical mindset, including experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests, is also required.

Responsibilities

As the Khan Academy Kids Marketing Lead, you will develop and execute acquisition-focused marketing strategies, working closely with cross-functional teams to reach district decision-makers, grassroots teachers, and families. You will support the sales team in expanding school district partnerships, increase teacher adoption, and grow the family user base by creating targeted content, email, and paid media strategies. Additionally, you will lead app store optimization efforts, develop and execute paid media and organic acquisition strategies, and leverage SEO, content marketing, and social media to expand reach among parents of young children.

Skills

B2B marketing

B2C marketing

App Store Optimization (ASO)

Paid media

Education sector marketing

Content creation

Email marketing

Campaign development

Partnership development

Khan Academy

Provides free online educational resources

About Khan Academy

Khan Academy offers free online educational resources and courses for students of all ages. The platform provides instructional videos, practice exercises, and a personalized learning dashboard that allows users to learn at their own pace. Students can access a wide range of subjects, including math, science, history, and more, making it a comprehensive learning tool. Unlike many other educational platforms, Khan Academy focuses on providing all its resources for free, ensuring that anyone with internet access can benefit from high-quality education. The goal of Khan Academy is to democratize education and make learning accessible to everyone, regardless of their background or location.

Key Metrics

Palo Alto, CaliforniaHeadquarters

2006Year Founded

$15.8MTotal Funding

GRANTCompany Stage

Social Impact, EducationIndustries

1,001-5,000Employees

Benefits

Competitive salaries

Health and wellness benefits

Flexible time off

401(k) + matching

Affinity groups

Paid parental leave

Fun virtual events

Risks

Reliance on AI tools raises concerns about data privacy and security.

Partnership with Microsoft may limit flexibility in technology choices.

Resistance from educators towards AI tools in humanities subjects could hinder adoption.

Differentiation

Khan Academy offers a mastery-based learning system for personalized student progress.

The platform provides free SAT, LSAT, and Praxis prep in collaboration with major organizations.

Khan Academy's AI tool, Khanmigo, enhances learning with GPT-4 technology.

Upsides

Khan Academy's partnerships expand its reach and resources, enhancing educational offerings.

Growing demand for personalized learning tools boosts Khan Academy's relevance and adoption.

Increased philanthropic funding supports Khan Academy's mission to democratize education.

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