Senior Director of Growth Marketing
Constant Contact- Full Time
- Senior (5 to 8 years)
The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 8 years of experience in marketing leadership roles, with a proven track record of driving growth and building high-performing teams. Experience with mobile commerce, SaaS, or e-commerce is highly preferred, along with a strong understanding of digital marketing channels and strategies.
As Director of Marketing, you will be responsible for owning marketing strategy and execution to drive growth, leading the Brand and Demand Generation teams, partnering with the VP Marketing and executive team to develop quarterly OKRs and execute through bi-weekly sprints, owning the website roadmap, shaping creative direction, and partnering with Sales and CS to develop impactful sales enablement materials.
Mobile ecommerce platform for custom apps
Tapcart provides a mobile ecommerce platform that allows brands to create personalized mobile apps without needing any coding skills. The platform includes a user-friendly drag-and-drop design tool, enabling businesses to customize their apps to fit their brand's needs. Tapcart focuses on helping online retailers enhance their mobile presence and increase sales through features like interactive push notifications and real-time communication with customers. Unlike many competitors, Tapcart specifically targets small to medium-sized online retailers, offering a subscription-based model with tiered pricing plans that cater to different levels of features and integrations. The company's goal is to improve customer engagement and streamline the mobile shopping experience, providing fast checkout processes and real-time analytics to help retailers understand their performance.