Tapcart

Director, Marketing

United States

Tapcart Logo
$190,000 – $200,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Mobile Commerce, Digital MarketingIndustries

Requirements

The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 8 years of experience in marketing leadership roles, with a proven track record of driving growth and building high-performing teams. Experience with mobile commerce, SaaS, or e-commerce is highly preferred, along with a strong understanding of digital marketing channels and strategies.

Responsibilities

As Director of Marketing, you will be responsible for owning marketing strategy and execution to drive growth, leading the Brand and Demand Generation teams, partnering with the VP Marketing and executive team to develop quarterly OKRs and execute through bi-weekly sprints, owning the website roadmap, shaping creative direction, and partnering with Sales and CS to develop impactful sales enablement materials.

Skills

Marketing Strategy
Team Leadership
Content Marketing
Website Management
Campaign Optimization
Cross-functional Collaboration
AI-driven Strategies

Tapcart

Mobile ecommerce platform for custom apps

About Tapcart

Tapcart provides a mobile ecommerce platform that allows brands to create personalized mobile apps without needing any coding skills. The platform includes a user-friendly drag-and-drop design tool, enabling businesses to customize their apps to fit their brand's needs. Tapcart focuses on helping online retailers enhance their mobile presence and increase sales through features like interactive push notifications and real-time communication with customers. Unlike many competitors, Tapcart specifically targets small to medium-sized online retailers, offering a subscription-based model with tiered pricing plans that cater to different levels of features and integrations. The company's goal is to improve customer engagement and streamline the mobile shopping experience, providing fast checkout processes and real-time analytics to help retailers understand their performance.

Key Metrics

Santa Monica, CaliforniaHeadquarters
2017Year Founded
$67.3MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Benefits

401k & stock options
Medical eligible first of the month
Dental & vision eligible immediately
Unlimited PTO & 11 paid company holidays
Brand new Macbook Pro & home office setup
$250 a month wellness stipend
Monthly happy hours, company-wide offsite events

Risks

Increased competition from platforms like Plobal Apps and Vajro could dilute market share.
Frequent updates due to evolving mobile OS may increase operational costs.
Consumer privacy regulations like GDPR could impact data-driven marketing strategies.

Differentiation

Tapcart offers a no-code platform for creating custom mobile apps for Shopify stores.
The platform features an intuitive drag-and-drop design tool for app customization.
Tapcart provides real-time analytics and push notifications to enhance customer engagement.

Upsides

Mobile commerce is expected to account for 73% of total e-commerce sales by 2021.
5G technology enhances mobile app performance, benefiting Tapcart's offerings.
Shopify's expanding market share increases Tapcart's potential customer base.

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