Tala

Manager, User Acquisition

United States

Tala Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, FintechIndustries

Requirements

Candidates should possess at least 5 years of proven experience in app user acquisition, along with direct management experience overseeing an 8-figure-plus paid social and programmatic budget. They should also have experience launching and learning into multiple new channels from the ground up, outside of their usual domain expertise, such as launching paid search campaigns while coming from a paid social background.

Responsibilities

The Manager, User Acquisition will develop and execute end-to-end user acquisition strategies aligned with driving exponential user growth, utilizing a deep understanding of multiple advertising platforms’ algorithmic functions to maximize campaign performance. They will analyze complex data sets to extract actionable insights, design and execute incrementally tests to measure campaign impact, and develop creative messaging based on customer motivations and user behavior. Furthermore, they will collaborate with cross-functional teams globally to communicate insights and drive user growth, demonstrating a bias for action and a commitment to continuous improvement.

Skills

App User Acquisition
Paid Social
Programmatic Advertising
Media Buying
Data Analysis
A/B Testing
Customer Behavior Analysis
Cross-Functional Collaboration

Tala

Digital wallet and lending platform for underserved

About Tala

Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.

Key Metrics

Santa Monica, CaliforniaHeadquarters
2011Year Founded
$341.1MTotal Funding
DEBTCompany Stage
Fintech, AI & Machine LearningIndustries
501-1,000Employees

Benefits

Remote Work Options
Flexible Work Hours
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance

Risks

Increased competition from Stripe in crypto payments could challenge Tala's market position.
Keytom's launch may attract Tala's crypto-interested customer base, reducing market share.
Apple's NFC chip decision could lead to more competition in the digital wallet space.

Differentiation

Tala uses AI to offer personalized financial experiences to underserved individuals.
The company provides instant credit and expansive bill payment options via a single app.
Tala's proprietary data tools enable services for those without traditional banking access.

Upsides

Integration of stablecoin payments could enhance Tala's transaction speed and cost-effectiveness.
Apple's NFC chip opening may allow Tala to offer more seamless payment options.
Equifax's AI advancements highlight potential for Tala to improve its credit scoring systems.

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