Senior Acquisition Marketing Specialist, Paid Social
Turo- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 5 years of proven experience in app user acquisition, along with direct management experience overseeing an 8-figure-plus paid social and programmatic budget. They should also have experience launching and learning into multiple new channels from the ground up, outside of their usual domain expertise, such as launching paid search campaigns while coming from a paid social background.
The Manager, User Acquisition will develop and execute end-to-end user acquisition strategies aligned with driving exponential user growth, utilizing a deep understanding of multiple advertising platforms’ algorithmic functions to maximize campaign performance. They will analyze complex data sets to extract actionable insights, design and execute incrementally tests to measure campaign impact, and develop creative messaging based on customer motivations and user behavior. Furthermore, they will collaborate with cross-functional teams globally to communicate insights and drive user growth, demonstrating a bias for action and a commitment to continuous improvement.
Digital wallet and lending platform for underserved
Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.