Performance Marketing - Media Buyer
ElevenLabsSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-Learning, Streaming Media, Digital MarketingIndustries
Requirements
Candidates must possess at least three years of experience in Paid Marketing roles, with a minimum of one year of hands-on experience managing Google Ads or Programmatic DSPs, and a deep understanding of self-serve ad platforms such as Google Ads, Meta, Snap, Twitter, DV360, and TTD, alongside industry best practices in bidding, targeting, creative, and current trends. Furthermore, applicants should demonstrate a firm grasp of marketing KPIs including CTR, CVR, CPM, CPA, and ROAS, coupled with proficiency in performance optimization techniques like A/B testing and multivariate testing, and an analytical mindset with expertise in Excel or Google Sheets for data-driven decision-making. Strong organizational skills and attention to detail, along with the ability to independently manage projects, are also required.
Responsibilities
As an Associate Performance Marketing Manager, you will be responsible for monitoring and optimizing paid media campaigns within Google Ads and Programmatic DSPs, setting up campaigns, ensuring integrations function correctly, and adjusting tactics to improve CPA, ROAS, and revenue outcomes. You will also be tasked with pulling daily/weekly performance reports, analyzing key KPIs, preparing ad hoc reports for internal stakeholders, and collaborating on testing strategies including A/B tests, Conversion Lift, and Incrementality Testing. Additionally, you will support initiatives such as landing page testing, creative performance analysis, and briefing for new asset development, adapting to evolving business needs and contributing to overall campaign performance.
Skills
Google Ads
Programmatic DSPs
A/B Testing
Conversion Lift
Incrementality Testing
Landing Page Testing
Creative Performance Analysis
Bidding
Targeting
Industry Best Practices
Performance Optimization
Analytical Skills
KPIs (CTR, CVR, CPM, CPA, ROAS)
MasterClass
Subscription-based platform for expert-led classes
About MasterClass
MasterClass offers a subscription-based streaming platform that allows users to access a variety of classes taught by experts in different fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, and Writing. Each class consists of around 20 video lessons, each lasting about 10 minutes, enabling users to learn at their own pace. The platform enhances the learning experience with high-quality visuals and practical demonstrations, along with downloadable workbooks to support the lessons. Unlike many other educational platforms, MasterClass focuses on providing insights from renowned professionals, making it appealing to those who want to learn from the best. The goal of MasterClass is to cater to lifelong learners and enthusiasts around the world, offering them the opportunity to gain knowledge and skills from top experts.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$448.8MTotal Funding
SERIES_FCompany Stage
Education, Consumer GoodsIndustries
501-1,000Employees