Director, Marketing Operations
Vanta- Full Time
- Senior (5 to 8 years)
Candidates should have at least 10 years of experience in B2B SaaS marketing with a strong focus on demand generation and growth. A proven track record of scaling revenue 10x or more in a startup environment is essential. Experience marketing to SMB or enterprise customers in industries that are not hyper-online, such as retail or logistics, is required. Strong analytical skills and the ability to use data to inform strategy and demonstrate ROI are necessary, along with excellent communication and interpersonal skills.
The Marketing Lead will develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets for booked demos and revenue. They will build and manage the marketing team as it scales, owning the full-funnel metrics from lead generation to sales-qualified opportunities. Collaborating closely with sales, product, and customer success teams to align growth initiatives with business objectives is crucial. The role involves implementing data-driven, multi-channel marketing campaigns, optimizing the marketing tech stack, and managing relationships with key industry partners and influencers.
Operating system for grocery retailers
Vori offers an operating system designed for grocery retailers to improve efficiency by centralizing data and digitizing workflows. The platform connects various data points in the food supply chain, allowing grocery stores to manage operations digitally instead of relying on paper processes. By integrating with existing systems like QuickBooks and BRData, Vori helps independent grocers streamline their inventory and supply chain management. The company's goal is to enhance the grocery retail industry by making operations smoother and more efficient.