Marketing Lead

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Software, Fintech, Enterprise SoftwareIndustries

Requirements

Candidates should have at least 10 years of experience in B2B SaaS marketing with a strong focus on demand generation and growth. A proven track record of scaling revenue 10x or more in a startup environment is essential. Experience marketing to SMB or enterprise customers in industries that are not hyper-online, such as retail or logistics, is required. Strong analytical skills and the ability to use data to inform strategy and demonstrate ROI are necessary, along with excellent communication and interpersonal skills.

Responsibilities

The Marketing Lead will develop and execute a comprehensive demand generation strategy to achieve aggressive growth targets for booked demos and revenue. They will build and manage the marketing team as it scales, owning the full-funnel metrics from lead generation to sales-qualified opportunities. Collaborating closely with sales, product, and customer success teams to align growth initiatives with business objectives is crucial. The role involves implementing data-driven, multi-channel marketing campaigns, optimizing the marketing tech stack, and managing relationships with key industry partners and influencers.

Skills

Demand Generation

Growth Marketing

B2B SaaS

Lead Generation

Marketing Strategy

Digital Marketing

Multi-Channel Marketing

Marketing Tech Stack

Lead Qualification

Content Creation

Relationship Management

Vori

Operating system for grocery retailers

About Vori

Vori offers an operating system designed for grocery retailers to improve efficiency by centralizing data and digitizing workflows. The platform connects various data points in the food supply chain, allowing grocery stores to manage operations digitally instead of relying on paper processes. By integrating with existing systems like QuickBooks and BRData, Vori helps independent grocers streamline their inventory and supply chain management. The company's goal is to enhance the grocery retail industry by making operations smoother and more efficient.

East Palo Alto, CaliforniaHeadquarters

2019Year Founded

$9.9MTotal Funding

SERIES_ACompany Stage

Food & Agriculture, Consumer SoftwareIndustries

11-50Employees

Benefits

Competitive salary & equity

Personal financial advisor

Remote work, with an office when you need it

Stipend to set up your home office

Regular team events and retreats

Unlimited PTO, with minimum 21 days off

Generous paid parental leave

Health, dental & vision insurance

401k

Risks

Increased competition from platforms like Afresh with significant funding.

Decline in North American investment for food waste solutions.

Potential overestimation of market size could lead to unrealistic growth expectations.

Differentiation

Vori is the only modern B2B operating system for the grocery industry.

Vori's platform connects data across the food supply chain seamlessly.

Vori integrates with existing systems like BRData and Microsoft Dynamics.

Upsides

Vori addresses food access and waste with advanced technology.

Vori's AI-powered VoriOS enhances supply chain management for independent grocers.

Vori's recent $10M funding supports expansion and product development.

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