Marketing Executive at Universal Music Group

Beijing, Beijing, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, Streaming, Digital MediaIndustries

Requirements

Possess successful case studies in promoting hit songs
Have experience independently operating artist promotion projects, with full participation in project planning and execution
Have 3+ years of relevant work experience, with excellent project management skills and stress resistance
Clear and logical thinking, outstanding communication skills, strong sense of responsibility, and high execution efficiency

Responsibilities

Responsible for marketing and promotion of songs, analyze and predict promotion data; plan and execute online and offline promotion activities and event marketing to help create Douyin hot trends and incubate viral content
Dedicated to shaping artists' personal IP, combining characteristics and operational strategies of different social platforms to plan and produce viral marketing events and content related to artists and songs; coordinate planning of promotional content for artist-related projects, social media operations, and performance promotions

Skills

Music Marketing

Data Analysis

Event Planning

Douyin

Social Media Marketing

Artist Promotion

Content Creation

Project Management

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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