Zoom

Marketing Data Operations Specialist (Segmentation Analyst)

India

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates must hold a Bachelor’s degree in computer science, data science, marketing technology, or a related discipline, and possess at least four years of experience working with B2B/B2C marketing data across CRM systems, automation tools, and data environments. Proficiency in Pardot, Marketo, or Eloqua for campaign execution, demonstrated expertise in SFDC (Salesforce CRM) including data model understanding and campaign integration, advanced SQL skills for querying and data transformation, and skills in Tableau or similar tools for data visualization are required. Furthermore, advanced Excel proficiency, including pivot tables and data manipulation techniques, along with excellent stakeholder management, communication, and presentation skills are necessary.

Responsibilities

The Marketing Data Operations Specialist will define and implement audience segmentation strategies, build and execute targeted marketing campaigns using marketing automation tools, maintain and optimize data structures within CRM systems (SFDC), develop and maintain data pipelines for marketing data, analyze marketing performance data using Tableau or similar tools, and collaborate with marketing, analytics, and technical teams to provide technical support for marketing data initiatives.

Skills

SQL
Tableau
Pardot
Marketo
Eloqua
SFDC CRM
Data Modeling
Audience Segmentation
Campaign Management
Data Visualization
Excel

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

Key Metrics

San Jose, CaliforniaHeadquarters
2013Year Founded
$144.5MTotal Funding
IPOCompany Stage
Enterprise Software, Education, HealthcareIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Hybrid Work Options
Flexible Work Hours
Stock Options
Company Equity
Paid Vacation
Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.
Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.
Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.
The platform supports diverse needs, including remote work, education, and telehealth.
Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.
The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.
Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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