Marketing Data Analyst

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not specified

Outliant is a fully-remote, US-based digital product development and startup consulting company. We are seeking a Senior Marketing Data Analyst to transform complex marketing and customer data into actionable insights. This role involves independent work to support cross-functional teams, focusing on analyzing campaign performance, building attribution models, and delivering data-driven recommendations to drive smarter decisions across multiple regions and channels.

About Us

Outliant is a 100% remote company with a team of culturally diverse creators focused on building seamless digital products. Our culture emphasizes work-play energy, individual growth, creativity, and thinking outside the box.

Our Core Values:

• Pursuit of Excellence: We are competitive, ambitious, and driven to be exceptional, attracting, retaining, and empowering the best people.
• Startup Mentality: Our DNA is rooted in startup culture, enabling us to move faster, be resourceful, and empower our team at all levels.
• World-Class Remote Collaboration: As a fully remote company, we require our people to excel in this structure.

About the Role

• Seniority Level: Senior Level
• Responsibilities:
  • Collect, clean, and analyze large datasets from marketing, eCommerce, CRM, and CDP platforms (e.g., Segment, Meta, Google Ads).
  • Integrate cross-channel data within cloud data warehouses (e.g., Snowflake, BigQuery) to support scalable, reliable reporting.
  • Build and maintain dashboards and reports using BI tools like Looker Studio or Tableau to visualize key metrics (CAC, ROAS, LTV, retention, etc.).
  • Develop attribution models to measure marketing effectiveness across the customer journey.
  • Conduct statistical and behavioral analysis to identify trends, patterns, and optimization opportunities.
  • Partner with stakeholders to define KPIs, support testing strategies, and align insights with business goals.
  • Ensure data quality and resolve discrepancies across platforms and systems.
  • Stay current on analytics tools, data privacy standards, and emerging marketing measurement techniques.

Requirements

• 5+ years of experience in data analysis, with a strong focus on marketing and DTC environments.
• Proficiency in SQL and experience with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift).
• Strong analytical and statistical skills, including experience with attribution modeling and cohort analysis.
• Skilled in using data visualization tools like Looker Studio, Tableau, or similar.
• Experience with ad platforms (e.g., Meta, Google Ads, TikTok) and customer data platforms (e.g., Segment, Amperity).
• Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
• Detail-oriented, self-driven, and comfortable working in a fast-paced, collaborative environment.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Unlimited PTO
• Non-working holidays per country of residence
• Pro-rated 13th-month bonus in select regions
• Salary increases and performance-based bonuses
• Referral bonuses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers. All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats.