Senior Marketing Analyst (Remote, United States)
The ZebraSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Data & Analytics, Marketing TechnologyIndustries
Requirements
Candidates should possess 5+ years of experience in data analysis with a strong focus on marketing and direct-to-consumer (DTC) environments, proficiency in SQL and experience with cloud data warehouses such as Snowflake, BigQuery, or Redshift, strong analytical and statistical skills including experience with attribution modeling and cohort analysis, and skilled use of data visualization tools like Looker Studio or Tableau. They should also have experience with ad platforms (e.g., Meta, Google Ads, TikTok) and customer data platforms (e.g., Segment, Amperity), along with excellent communication skills for presenting insights to diverse audiences and a detail-oriented, self-driven approach to working in a fast-paced environment.
Responsibilities
The Senior Marketing Data Analyst will collect, clean, and analyze large datasets from marketing, eCommerce, CRM, and CDP platforms to integrate cross-channel data within cloud data warehouses and build dashboards and reports using BI tools to visualize key metrics. They will develop attribution models to measure marketing effectiveness, conduct statistical and behavioral analysis to identify trends, partner with stakeholders to define KPIs and align insights with business goals, ensure data quality, and stay current on analytics tools and data privacy standards.
Skills
Data Analysis
Marketing Data
Customer Data
Campaign Performance
Attribution Models
Data Integration
Cloud Data Warehousing
SQL
CRM Platforms
Meta
Google Ads
Snowflake
BigQuery
Outliant
Technical services for digital growth
About Outliant
Outliant provides a range of technical services designed to support businesses in their digital growth. Their offerings include product development, user acquisition, business automation, DevOps, and big data solutions. The team focuses on taking ideas from conception to execution, ensuring that clients receive tailored solutions that meet their specific needs. What sets Outliant apart from competitors is their commitment to delivering value at every stage of the process, emphasizing a solution-driven approach. The main goal of Outliant is to empower businesses to thrive in the digital landscape by providing comprehensive support and expertise.
Key Metrics
Austin, TexasHeadquarters
2019Year Founded
VENTURE_UNKNOWNCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees