SVP of Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Functional Medicine, BiotechnologyIndustries

Requirements

Candidates must possess at least 15 years of marketing experience, with a substantial focus on direct-to-consumer (DTC) healthcare marketing and some preferred B2B experience. The ideal candidate will have deep expertise in both DTC and B2B2C healthcare marketing, a proven track record in driving growth and achieving customer acquisition cost (CAC) and lifetime value (LTV) goals, exceptional leadership skills, and a passion for root cause resolution medicine. Candidates must be based in NYC or within reasonable commuting distance, as the role requires occasional travel to New York City.

Responsibilities

The SVP of Marketing will lead direct-to-consumer (DTC) and B2B2C marketing initiatives to drive company growth. This includes developing and executing comprehensive marketing strategies for customer acquisition, engagement, and retention. The role involves overseeing and optimizing all marketing channels such as SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, partner marketing, paid search and social, and PR. The SVP will also manage, mentor, and inspire the marketing team, ensure hands-on execution of campaigns, utilize data for strategic refinement, collaborate with other departments, and champion the Parsley Health brand through consistent messaging and communications.

Skills

Marketing Strategy

Functional Medicine

Healthcare

Growth Acceleration

Leadership

Team Building

Cross-functional Collaboration

Data-Driven Decision Making

Startup Environment

Remote Work

Parsley Health

Holistic and functional medicine services

About Parsley Health

Parsley Health offers holistic and functional medicine services that focus on addressing the root causes of chronic conditions. The company creates personalized health plans based on a patient's genetics, history, lifestyle, and symptoms, serving clients with issues like Irritable Bowel Syndrome and Insomnia. Unlike traditional healthcare providers, Parsley Health operates on a membership model, providing consultations, advanced lab tests, and ongoing support for nutrition and lifestyle changes. The goal is to help clients achieve long-term health improvements rather than just managing symptoms.

New York City, New YorkHeadquarters

2016Year Founded

$117.7MTotal Funding

SERIES_CCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Equity Stake

401(k) + Employer Matching program

Remote-first

Complimentary Parsley Health Complete Care membership

Medical, Dental, and Vision insurance

Generous 4+ weeks of paid time off

Annual professional development stipend

Risks

Competition from health summits like Luminescence focusing on women's health is increasing.

Maintaining quality in Daily Harvest partnership could affect customer satisfaction.

Leadership changes with Chris Ricaurte may lead to strategic shifts disrupting operations.

Differentiation

Parsley Health integrates technology, nutrition, and prevention into primary care since 2016.

The company offers personalized health plans focusing on root causes of chronic conditions.

Membership-based model provides ongoing support, advanced testing, and holistic treatment plans.

Upsides

Partnership with Daily Harvest meets demand for convenient, health-focused meal solutions.

Chris Ricaurte's appointment as Co-CEO could accelerate growth and operational efficiency.

Women's health program for employers may attract corporate clients seeking wellness solutions.

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