SVP of Marketing

Position Overview

Parsley Health is seeking a seasoned SVP of Marketing to lead our direct-to-consumer (DTC) and B2B2C marketing initiatives and drive Parsley to its next stage of successful growth. This pivotal role requires a dynamic full-stack marketer with deep expertise in DTC and B2B2C healthcare marketing. The ideal candidate will have a proven track record in driving successful growth and achieving CAC, LTV, & total acquisition goals through various channels, exceptional leadership skills, and a deep passion for root cause resolution medicine. This role reports directly into our CEO, Dr. Robin Berzin.

Responsibilities

• Strategic Leadership: Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
• Channel Expertise: Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, partner marketing, employee & member activation, brand partnerships, paid search & social, direct mail, events & activations, PR & comms, etc. to deliver on KPIs.
• Team Management: Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture.
• Hands-On Execution: Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns.
• Data-Driven Decision Making: Utilize analytics and data insights to continually refine marketing strategies and improve ROI.
• Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth.
• Brand Stewardship & PR: Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints – and especially through PR and communications.

Requirements

• Experience: 15+ years of marketing experience, with a significant portion in DTC healthcare. Some B2B experience is preferred.

About Parsley Health

At Parsley Health, we’re building the healthcare experience we all wish existed—root-cause, functional medicine that’s affordable, data-driven, and designed to help people truly heal. We combine advanced diagnostics, clinical care, and smart tech to treat the whole person—because the gut, brain, hormones, and immune system are all connected. Today, we’re the largest functional healthcare company in the country, and we’re just getting started.

How We Work

We’re in a pivotal chapter focused on accelerating growth and driving meaningful impact. At Parsley, we keep our momentum by emphasizing speed, accountability, and a strong commitment to excellence. Our culture values ownership, collaboration, and continuous improvement. Parsley’s values—Treat the Root Cause, Commit to Excellence, Win Together, Take Ownership, Speed to Impact, and Count Every Good Thing—guide how we lead, build, and grow together.

Why Join Us

• Mission-Driven Team: Help people live healthier, longer lives through a proactive, holistic approach to care.
• Ownership & Autonomy: Take on meaningful work with the support and trust to make real impact.
• Build, Don’t Maintain: We’re scaling quickly and looking for builders, not maintainers.
• Igniting Change: We move fast, value smart solutions, and celebrate high-value contributions at every level.

Candidate Profile

We’re looking for people who thrive in fast-moving, mission-driven environments—and aren’t afraid of hard work or a little ambiguity. You’re excited to be part of a growing startup where your ideas matter, your impact is immediate, and every challenge is a chance to build something better. You roll up your sleeves, learn on the fly, and find purpose in the process.

Location & Travel

This is a remote role with occasional travel to New York City. Candidates must be based in NYC or within reasonable commuting distance by car, train, or subway (e.g. Philadelphia, Newark, Stamford). Relocation is not provided for this role.

Employment Type

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Salary

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Location Type

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