Marketing Analytics Operations Manager at Sonar

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

Technical expertise in data and systems
Deep understanding of marketing strategy
Experience with Salesforce for developing and maintaining reporting
Ability to track, analyze, and report on marketing performance
Proficiency in creating and optimizing dashboards in Salesforce for lead flow, conversion rates, engagement, attribution, and sales funnel impact
Skills in developing and managing processes for segmenting user databases using product usage, behavior, and health data
Capability to identify data anomalies and inconsistencies
Experience collaborating with Business Technology, Sales, and Marketing teams
Knowledge of auditing and maintaining data quality for targeting and segmentation

Responsibilities

Develop and maintain reporting in Salesforce to analyze the performance of marketing campaigns and channels
Track, analyze, and report on the effectiveness of marketing activities, providing actionable insights into pipeline and revenue generation
Create and optimize dashboards in Salesforce to provide a clear, centralized view of lead flow, conversion rates, engagement, attribution, and marketing impact on the sales funnel
Develop and manage a systematic process for segmenting the user database using product usage, behavior, and health data to identify ideal candidates for marketing campaigns
Proactively identify data anomalies and inconsistencies in marketing data, ensuring accuracy and reliability for reporting
Collaborate closely with the Business Technology team to maintain and optimize the marketing technology stack and data infrastructure
Partner with Sales and Marketing teams to define key metrics, build custom reports, and answer critical business questions about lead quality and engagement
Audit and maintain data quality to ensure reliable targeting and segmentation for all marketing initiatives

Skills

Marketing Analytics

Data Analysis

SQL

Google Analytics

Marketing Operations

Sonar

Tools for code quality and security

About Sonar

SonarSource provides tools aimed at improving code quality and security for software developers. Its main products include SonarLint, an IDE plugin that gives real-time feedback on code quality; SonarQube, a self-managed solution for comprehensive code analysis and reporting; and SonarCloud, a cloud-based service that offers similar features with the convenience of cloud management. SonarSource operates on a subscription-based model, allowing clients to access its tools through annual subscriptions or usage-based pricing for cloud services. The company serves over 400,000 organizations worldwide, emphasizing the importance of writing clean, maintainable, and secure code. SonarSource's goal is to promote the philosophy of "Clean Code," which enhances the efficiency of development teams and improves the security and reliability of software applications.

Vernier, SwitzerlandHeadquarters

2008Year Founded

$444.6MTotal Funding

LATE_VCCompany Stage

Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Tidelift acquisition may cause integration challenges, disrupting Sonar's operations.

Cultural challenges may affect the partnership with Adactin in Australia.

New distribution agreement with QBS Software may lead to channel conflicts.

Differentiation

SonarSource supports over 30 programming languages, offering broad compatibility for developers.

SonarLint provides real-time feedback in IDEs, enhancing code quality during development.

SonarQube and SonarCloud offer comprehensive code analysis, ensuring high standards for codebases.

Upsides

Sonar's acquisition of Tidelift enhances its open source software security capabilities.

Partnership with Adactin expands Sonar's reach in the Australian market.

Integration with AI-driven tools boosts Sonar's code quality assessment efficiency.

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