Marketing at Adaptive

Paris, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Machine LearningIndustries

Requirements

5+ years of experience in product & growth marketing, preferably with a focus on machine learning or AI technologies
Proven track record of translating complex technical products into clear, compelling customer value for multiple personas (technical and non-technical) and creating high-impact content to bring those narratives to life
Demonstrated success in owning GTM strategy and execution, from positioning through launch and optimization
Driven, hands-on, and fluent in product, growth, and content marketing
Ability to take ideas from whiteboard to launch and own the full GTM marketing motion
Willingness to work in-person at New York or Paris office

Responsibilities

Define and refine messaging and positioning for each ICP, persona, and use case, translating product & technical capabilities into clear, differentiated value propositions
Partner with Product to plan and execute GTM strategies for launches and feature updates
Build and maintain high-impact sales enablement materials: pitch decks, one-pagers, case studies
Conduct market, customer, and competitive research to inform positioning, roadmap, and account-based marketing strategies for priority verticals/accounts in partnership with Sales
Own the marketing funnel end-to-end, from awareness through conversion and retention, designing and executing integrated campaigns across paid and organic channels (e.g., LinkedIn, X, SEO, events, newsletters)
Run structured experiments to identify new growth levers, measure CAC/ROAS, and scale what works
Plan and execute event strategies, including conferences, webinars, and community events, to drive leads and engagement
Set up and manage marketing analytics infrastructure to track KPIs, pipeline impact, and ROI across channels & campaigns
Create high-quality, high-leverage content that supports product and growth initiatives
Maintain a strategic content calendar tied to launches, campaigns, and events
Produce thought leadership, blog posts, and other assets that drive engagement and trust
Repurpose content across multiple formats and channels to maximize reach and impact

Skills

Key technologies and capabilities for this role

Product MarketingGrowth MarketingContent MarketingGTM StrategyMessagingPositioningCampaign ExecutionValue PropositionsA/B TestingContent Creation

Questions & Answers

Common questions about this position

Is this a remote role or does it require in-office work?

This is an in-person role based at our New York or Paris office.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills and experience are required for this marketing role?

The role requires fluency in product marketing, growth marketing, and content marketing, with hands-on experience owning GTM strategies, running campaigns across channels like LinkedIn and SEO, and creating sales enablement materials.

What is the company culture like at Adaptive ML?

The culture emphasizes autonomy to shape market presence, testing bold ideas, cross-functional collaboration with Product, Sales, and Tech, and driving measurable results in a fast-paced startup building reinforcement learning platforms.

What makes a strong candidate for this marketing position?

A strong candidate is driven, hands-on, and fluent in product, growth, and content marketing, with the ability to take ideas from whiteboard to launch, translate technical concepts into compelling value propositions, and execute high-impact experiments.

Adaptive

Financial management platform for construction businesses

About Adaptive

Adaptive.build offers a financial management platform designed for the construction industry, featuring automated bookkeeping, cash flow management, vendor compliance, and real-time budgeting integrated with Quickbooks. It helps builders and remodelers manage job costs, maximize profits, and gain project visibility by simplifying tasks like bill payments and budget tracking. Unlike competitors, Adaptive.build focuses specifically on the unique financial challenges of construction projects, providing a comprehensive solution that saves time and improves accuracy. The company's goal is to enhance financial performance for its users through efficient management tools, operating on a subscription model.

New York City, New YorkHeadquarters

2022Year Founded

$25.5MTotal Funding

SERIES_ACompany Stage

Consulting, Financial ServicesIndustries

51-200Employees

Benefits

Equity compensation

401k match

Risks

Procore Technologies' FedRAMP authorization could threaten Adaptive's market share.

The slow payment cycle in construction may impact Adaptive's financial stability.

Reliance on Quickbooks integration poses risks if service disruptions occur.

Differentiation

Adaptive offers automated bookkeeping and cash flow management for construction businesses.

The platform integrates with Quickbooks for streamlined financial operations.

Adaptive allows users to create a draw with cost backup in under a minute.

Upsides

Adaptive closed a $19M Series A to enhance construction finance with AI.

The platform addresses slow payments, a $273 billion issue in construction.

Integration with AI tools can improve budgeting and forecasting accuracy.

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