Manager, Viral Marketing - Columbia at Sony Music Entertainment

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

2+ years of professional experience in influencer, social media, or digital marketing, preferably in music, entertainment, or creative agency environments
Proven ability to design, launch, and scale influencer campaigns, especially across TikTok, Instagram, Snapchat, and YouTube Shorts
Strong understanding of music culture, trends, and creator communities
Familiarity with streaming platforms (Spotify, Apple Music) and related metrics
A mix of creative and strategic thinking, with the ability to deliver at both small and large scale
Excellent interpersonal skills and the ability to thrive in fast-paced, cross-functional environments
Exceptional organizational, project management, and communication skills with sharp attention to detail
Experience or basic knowledge of AI tools to support streaming workflows is a plus

Responsibilities

Build and manage relationships with influencers, agencies, and management companies at scale
Partner with the Senior Director, Viral Marketing on campaigns for priority artists and singles
Lead influencer campaigns from concept to execution, maintaining momentum throughout the single/album lifecycle
Collaborate with Digital Marketing and Audience Development teams to engage fan pages and online communities
Negotiate influencer partnerships to align with campaign goals and budgets, ensuring competitive rates
Work closely with artist managers and internal teams to deliver content-driven, integrated activations
Drive creative ideation for innovative influencer initiatives and coordinate large-scale executions with multiple creators
Track campaign performance, analyze impact on streaming consumption, and recommend optimizations
Support influencer recruitment and relationship development programs
Deliver weekly reporting to senior staff with actionable insights and results

Skills

Key technologies and capabilities for this role

Influencer MarketingViral MarketingDigital CampaignsRelationship ManagementNegotiationCampaign ExecutionAudience EngagementContent StrategyBudget ManagementStakeholder Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Manager, Viral Marketing role?

Candidates need 2+ years of professional experience in influencer, social media, or digital marketing, preferably in music, entertainment, or creative agency environments, with proven ability to design, launch, and scale influencer campaigns across TikTok, Instagram, Snapchat, and YouTube Shorts.

What platforms should I be experienced with for this position?

Experience with TikTok, Instagram, Snapchat, and YouTube Shorts is essential, along with familiarity with streaming platforms like Spotify and Apple Music and related metrics.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Viral Marketing Manager position?

A strong candidate has a mix of creative and strategic thinking, strong understanding of music culture and trends, excellent interpersonal skills, and the ability to deliver campaigns at both small and large scales.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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