Manager of Marketing Analytics at Beyond Finance

The Manager of Marketing Analytics will drive analyses and set strategic goals to optimize marketing performance, sales effectiveness, client retention, and lifetime customer value. This role involves building cross-functional relationships to deliver actionable insights, communicating results and strategic recommendations to stakeholders, and developing automated reporting and dashboards. Responsibilities also include defining tests and experimental design with product and operations teams, identifying problems, analyzing data to improve marketing performance, and leading and mentoring a team of marketing analytics professionals. Strong project management skills are essential for prioritizing multiple projects and deadlines.