Manager, Growth (Paid Social) at Warby Parker

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

5+ years of hands-on experience managing paid social advertising campaigns across Meta, TikTok, and other platforms
Experience managing scaled, complex Paid Social programs with annual spend >$10MM
Proven experience leading or managing an agency relationship
Excellent communicator with polished presentation skills (comfortable presenting to senior stakeholders)
Analytical thinker who can turn data into insights and insights into action
Experienced in building and executing testing frameworks for creative and media
Familiar with AI-driven creative tools and a curiosity to experiment with new technologies
Highly organized, proactive, and able to manage multiple priorities at once
Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)
Extra Credit
Experience in e-commerce or retail marketing
Knowledge of full-funnel measurement approaches and incrementality testing

Responsibilities

Lead, manage, and evaluate our paid social agency partner to ensure flawless execution and alignment with Warby Parker's brand and business goals
Develop clear, compelling briefs for new ad creative, providing direction on messaging, formats, and visual approach; partner with Brand and Creative to bring concepts to life
Build and oversee a structured testing roadmap (creative, targeting, placements, and audiences) to consistently improve performance
Own the reporting cadence, synthesize results, and deliver clear, actionable insights to cross-functional partners and senior leadership
Use MMM or MTA models to understand channel performance; navigate the nuances of different measurement types and draw conclusions from ambiguous data
Partner with Growth Marketing leadership and Finance teams to track spend, forecast budgets, and ensure efficient allocation of dollars across platforms and campaigns
Explore and leverage emerging tools—including AI-powered creative solutions—to improve efficiency, personalization, and creative quality
Work closely with Growth Marketing, Analytics, Brand, and Creative to ensure alignment on goals, priorities, and storytelling

Skills

Key technologies and capabilities for this role

Paid SocialMetaTikTokAgency ManagementCreative BriefingA/B TestingMMMMTAData AnalysisBudget ForecastingStakeholder CommunicationAI Creative Tools

Questions & Answers

Common questions about this position

What experience is required for this Paid Social Marketing Manager role?

Candidates need 5+ years of hands-on experience managing paid social advertising campaigns across Meta, TikTok, and other platforms, experience with scaled programs exceeding $10MM annual spend, and proven experience leading or managing an agency relationship.

What salary or compensation does this position offer?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the team structure look like for this role?

The role reports to the Director of Growth and involves close collaboration with the Growth Marketing team, external agency partners, Analytics, Brand, Creative, Finance, and cross-functional partners.

What makes a candidate stand out for this Manager, Growth role?

Stand out with experience in e-commerce or retail marketing and knowledge of full-funnel strategies, along with familiarity with AI-driven creative tools and a proactive approach to testing frameworks.

Warby Parker

Direct-to-consumer affordable eyewear retailer

About Warby Parker

Warby Parker offers stylish and high-quality prescription glasses and sunglasses directly to consumers at affordable prices, starting at $95, which includes lenses. Their unique Home Try-On program allows customers to select five frames to try at home for free, making the shopping experience convenient and reducing the challenges of buying eyewear online. Unlike traditional retailers, Warby Parker combines online and physical retail channels, allowing customers to try on frames in person at their stores. The company also has a social mission, distributing a pair of glasses to someone in need for every pair sold, which enhances their brand reputation and customer loyalty. Warby Parker's focus on affordability, convenience, and social responsibility sets it apart in the eyewear market.

New York City, New YorkHeadquarters

2010Year Founded

$842.9MTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

Parental Leave

Short-term Disability

Employee Assistance Program

Bereavement Leave

Optical Education Reimbursement

Snack Pantry

Risks

Competition from online retailers like Zenni Optical could erode market share.

Expansion into physical stores may increase operational costs and financial strain.

Supply chain disruptions could impact Warby Parker's inventory levels.

Differentiation

Warby Parker offers a unique Home Try-On program for customer convenience.

The company combines affordability with high-quality, stylish eyewear products.

Warby Parker's social mission enhances its brand reputation and customer loyalty.

Upsides

Increased demand for blue light lenses boosts Warby Parker's sales potential.

Growing ethical consumerism aligns with Warby Parker's social mission, enhancing brand value.

AR technology can improve Warby Parker's Home Try-On program, reducing return rates.

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